---
title: "Woolbabe: search popularity and Share of Search in New Zealand"
description: "Woolbabe makes baby sleepwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/woolbabe"
publisher: "Brandwave"
---

# Woolbabe: search popularity and Share of Search in New Zealand

Woolbabe makes baby sleepwear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Woolbabe
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among baby sleepwear brands**: 23.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Baby sleepwear brands | 2 | 23.2% | 2.6K |

- [Baby sleepwear brands](/demand/nz/categories/nz-baby-sleepwear-brands)

## How has branded search demand for Woolbabe changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Woolbabe in New Zealand held steady, from 2.7K to 2.6K.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand decreased from 26.8% to 23.2%.
- Across the 11 months ending August 2026, Woolbabe’s estimated Share of Search among baby sleepwear brands in New Zealand peaked at 34.4% in May 2026 and was lowest at 21.4% in June 2026.

## How did search popularity change for New Zealand baby sleepwear brands in August 2026?

- In August 2026, ergoPouch gained estimated Share of Search among baby sleepwear brands in New Zealand, from 17.7% to 22.7%.
- In August 2026, Woolbabe gained estimated Share of Search among baby sleepwear brands in New Zealand, from 22.1% to 23.2%.
- In August 2026, Love to Dream lost estimated Share of Search among baby sleepwear brands in New Zealand, from 54.3% to 49.8%.
- In August 2026, Halo lost estimated Share of Search among baby sleepwear brands in New Zealand, from 5.1% to 3.6%.
- Estimated monthly branded searches for Mokopuna in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baby sleepwear brands | 2.7K | 26.8% | 2 |
| Nov 2025 | Baby sleepwear brands | 3K | 27% | 2 |
| Dec 2025 | Baby sleepwear brands | 2.1K | 24.2% | 2 |
| Jan 2026 | Baby sleepwear brands | 2.6K | 24% | 2 |
| Feb 2026 | Baby sleepwear brands | 2.8K | 26.9% | 2 |
| Mar 2026 | Baby sleepwear brands | 4.7K | 32.2% | 2 |
| Apr 2026 | Baby sleepwear brands | 4.2K | 31.1% | 2 |
| May 2026 | Baby sleepwear brands | 5.3K | 34.4% | 2 |
| Jun 2026 | Baby sleepwear brands | 2.9K | 21.4% | 2 |
| Jul 2026 | Baby sleepwear brands | 2.9K | 22.1% | 2 |
| Aug 2026 | Baby sleepwear brands | 2.6K | 23.2% | 2 |
| Sep 2026 | Baby sleepwear brands | — | — | — |

## How is Woolbabe measured?

Brandwave collects information about searches that people make online using Woolbabe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “3 seasons woolbabe”
- “sleep store woolbabe”
- “woolbabe”
- “woolbabe 3 seasons”
- “woolbabe 3 seasons sleeping bag”
- “woolbabe duvet”
- “woolbabe duvet sleeping bag”
- “woolbabe near me”
- “woolbabe nz”
- “woolbabe sale”
- “woolbabe sleep sack”
- “woolbabe sleep suit”
- “woolbabe sleeping bag”
- “woolbabe sleepsuit”
- “woolbabe summer sleeping bag”
- “woolbabe swaddle”
- “woolbabe three seasons”
- “woolbabe winter sleeping bag”

## Which baby sleepwear brands compete with Woolbabe?

- [Love to Dream](/demand/nz/brands/love-to-dream): Head-to-head: /demand/nz/compare/love-to-dream-vs-woolbabe
- [ergoPouch](/demand/nz/brands/ergopouch): Head-to-head: /demand/nz/compare/ergopouch-vs-woolbabe
- [Halo](/demand/nz/brands/halo-sleep): Head-to-head: /demand/nz/compare/halo-sleep-vs-woolbabe
- [Mokopuna](/demand/nz/brands/mokopuna): Head-to-head: /demand/nz/compare/mokopuna-vs-woolbabe

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Woolbabe: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/woolbabe

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/woolbabe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.