--- title: "WMF: search popularity in New Zealand" description: "A German maker of cutlery, cookware and kitchen tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wmf" publisher: "Brandwave" --- # WMF: search popularity in New Zealand A German maker of cutlery, cookware and kitchen tools. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WMF - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among induction pans brands**: 0.74% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Induction pans brands | 7 | 0.74% | 110 | | Pots and pans brands | 7 | 0.75% | 110 | - [Induction pans brands](/demand/nz/categories/nz-induction-pans-brands) - [Pots and pans brands](/demand/nz/categories/nz-pots-and-pans-brands) ## Top induction pans brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WMF was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WMF is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Scanpan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WMF | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Baccarat | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Circulon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about induction pans brands - Asked ChatGPT "Which induction pan brand should I buy in New Zealand?": 1. Scanpan, 2. Tefal, 3. WMF, 4. Baccarat - Asked ChatGPT "What are the best induction pans brands in New Zealand?": 1. Scanpan, 2. Tefal, 3. Baccarat, 4. Le Creuset - Asked ChatGPT "What's the best induction pan brand in New Zealand for everyday cooking?": 1. Scanpan, 2. Tefal, 3. WMF - Searched Google, AI Overview "induction cookware nz": 1. Tefal, 2. Scanpan - Searched Google, AI Overview "pans for induction hob": 1. Le Creuset Not named in any answer: Ninja and Circulon. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for WMF changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WMF in New Zealand rose from 90 to 110. - Across the 12 months ending September 2026, WMF’s share of searches among induction pans brands in New Zealand held steady, from 0.73% to 0.74%. - Across the 12 months ending September 2026, WMF’s share of searches among pots and pans brands in New Zealand held steady, from 0.74% to 0.75%. ## How did search popularity change for New Zealand induction pans brands in September 2026? - In September 2026, Le Creuset gained share of searches among induction pans brands in New Zealand, from 53.4% to 54.7%. - In September 2026, Ninja gained share of searches among induction pans brands in New Zealand, from 7.4% to 8.6%. - In September 2026, Tefal lost share of searches among induction pans brands in New Zealand, from 11.4% to 9.5%. - Circulon’s share of searches among induction pans brands in New Zealand has lost ground for 3 months in a row, from 4% to 3.4% in September 2026. - Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026. - Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## How did search popularity change for New Zealand pots and pans brands in September 2026? - In September 2026, Ninja overtook Tefal to rank 3rd among pots and pans brands in New Zealand, with 8.6% of the searches. - In September 2026, Le Creuset gained share of searches among pots and pans brands in New Zealand, from 54.3% to 54.9%. - In September 2026, HexClad gained share of searches among pots and pans brands in New Zealand, from 4.3% to 4.8%. - In September 2026, Tefal lost share of searches among pots and pans brands in New Zealand, from 10.2% to 8.4%. - In September 2026, Scanpan lost share of searches among pots and pans brands in New Zealand, from 19.9% to 19.3%. - Estimated monthly branded searches for WMF in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Induction pans brands | 90 | 0.73% | 7 | | Nov 2025 | Induction pans brands | 110 | 0.65% | 7 | | Dec 2025 | Induction pans brands | 70 | 0.37% | 7 | | Jan 2026 | Induction pans brands | 90 | 0.62% | 7 | | Feb 2026 | Induction pans brands | 70 | 0.63% | 7 | | Mar 2026 | Induction pans brands | 90 | 0.7% | 7 | | Apr 2026 | Induction pans brands | 110 | 0.84% | 7 | | May 2026 | Induction pans brands | 110 | 0.76% | 7 | | Jun 2026 | Induction pans brands | 110 | 0.75% | 7 | | Jul 2026 | Induction pans brands | 170 | 1.1% | 7 | | Aug 2026 | Induction pans brands | 110 | 0.71% | 7 | | Sep 2026 | Induction pans brands | 110 | 0.74% | 7 | | Oct 2025 | Pots and pans brands | 90 | 0.74% | 7 | | Nov 2025 | Pots and pans brands | 110 | 0.65% | 7 | | Dec 2025 | Pots and pans brands | 70 | 0.36% | 7 | | Jan 2026 | Pots and pans brands | 90 | 0.63% | 7 | | Feb 2026 | Pots and pans brands | 70 | 0.63% | 7 | | Mar 2026 | Pots and pans brands | 90 | 0.71% | 7 | | Apr 2026 | Pots and pans brands | 110 | 0.85% | 7 | | May 2026 | Pots and pans brands | 110 | 0.78% | 7 | | Jun 2026 | Pots and pans brands | 110 | 0.78% | 7 | | Jul 2026 | Pots and pans brands | 170 | 1.1% | 7 | | Aug 2026 | Pots and pans brands | 110 | 0.72% | 7 | | Sep 2026 | Pots and pans brands | 110 | 0.75% | 7 | ## How are WMF’s branded searches counted? Brandwave collects information about searches that people make online using WMF’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wmf cookware” - “wmf pans” ## Which induction pans brands compete with WMF? - [Le Creuset](/demand/nz/brands/le-creuset) - [Scanpan](/demand/nz/brands/scanpan): Head-to-head: /demand/nz/compare/scanpan-vs-wmf - [Tefal](/demand/nz/brands/tefal): Head-to-head: /demand/nz/compare/tefal-vs-wmf - [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-wmf - [Circulon](/demand/nz/brands/circulon): Head-to-head: /demand/nz/compare/circulon-vs-wmf - [Baccarat](/demand/nz/brands/baccarat): Head-to-head: /demand/nz/compare/baccarat-vs-wmf ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WMF: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wmf This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wmf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.