---
title: "WK Strawbridge: search popularity and Share of Search in New Zealand"
description: "WK Strawbridge provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wk-strawbridge"
publisher: "Brandwave"
---

# WK Strawbridge: search popularity and Share of Search in New Zealand

WK Strawbridge provides accounting, tax and business advisory services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WK Strawbridge
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among nelson accounting firms**: 20.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nelson accounting firms | 3 | 20.5% | 90 |

- [Nelson accounting firms](/demand/nz/categories/nz-nelson-accounting-firms)

## How has branded search demand for WK Strawbridge changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WK Strawbridge in New Zealand fell from 110 to 90.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand increased from 17.7% to 20.5%.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand peaked at 27.9% in February 2026 and was lowest at 16.7% in July 2026.

## How did search popularity change for New Zealand nelson accounting firms in August 2026?

- In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.
- In August 2026, Go Accounting lost estimated Share of Search among nelson accounting firms in New Zealand, from 45.2% to 43.2%.
- In August 2026, RWCA lost estimated Share of Search among nelson accounting firms in New Zealand, from 26.2% to 25%.
- Estimated monthly branded searches for Thompson Daly in New Zealand fell 76.5% over 11 measured months, from 170 to 40 in August 2026.
- Estimated monthly branded searches for Cooper Savage in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nelson accounting firms | 110 | 17.7% | 3 |
| Nov 2025 | Nelson accounting firms | 90 | 22% | 3 |
| Dec 2025 | Nelson accounting firms | 70 | 22.6% | 3 |
| Jan 2026 | Nelson accounting firms | 90 | 27.3% | 3 |
| Feb 2026 | Nelson accounting firms | 120 | 27.9% | 2 |
| Mar 2026 | Nelson accounting firms | 130 | 23.2% | 3 |
| Apr 2026 | Nelson accounting firms | 100 | 23.3% | 3 |
| May 2026 | Nelson accounting firms | 90 | 20% | 3 |
| Jun 2026 | Nelson accounting firms | 150 | 27.8% | 3 |
| Jul 2026 | Nelson accounting firms | 70 | 16.7% | 3 |
| Aug 2026 | Nelson accounting firms | 90 | 20.5% | 3 |
| Sep 2026 | Nelson accounting firms | — | — | — |

## How is WK Strawbridge measured?

Brandwave collects information about searches that people make online using WK Strawbridge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “strawbridge accountants”
- “wk strawbridge”
- “wk strawbridge nelson”

## Which nelson accounting firms compete with WK Strawbridge?

- [Go Accounting](/demand/nz/brands/go-accounting): Head-to-head: /demand/nz/compare/go-accounting-vs-wk-strawbridge
- [RWCA](/demand/nz/brands/rwca): Head-to-head: /demand/nz/compare/rwca-vs-wk-strawbridge
- [Thompson Daly](/demand/nz/brands/thompson-daly): Head-to-head: /demand/nz/compare/thompson-daly-vs-wk-strawbridge
- [Cooper Savage](/demand/nz/brands/cooper-savage): Head-to-head: /demand/nz/compare/cooper-savage-vs-wk-strawbridge

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WK Strawbridge: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wk-strawbridge

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wk-strawbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.