--- title: "Wizard Fire Pits: search popularity in New Zealand" description: "Wizard Fire Pits makes fire pits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wizard-fire-pits" publisher: "Brandwave" --- # Wizard Fire Pits: search popularity in New Zealand Wizard Fire Pits makes fire pits. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wizard Fire Pits - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among fire pit brands**: 91.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fire pit brands | 1 | 91.8% | 1.9K | - [Fire pit brands](/demand/nz/categories/nz-fire-pit-brands) ## Top fire pit brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Wizard Fire Pits appeared in all four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Wizard Fire Pits | 3 of 3 | 1 of 1 | 4 of 4 | | BioLite | 0 of 3 | 0 of 1 | 0 of 4 | | Solo Stove | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about fire pit brands - Asked ChatGPT "Which fire pit brand should I buy in New Zealand?": 1. Wizard Fire Pits, 2. Solo Stove - Asked ChatGPT "What are the best fire pit brands in New Zealand?": 1. Wizard Fire Pits - Asked ChatGPT "What's the best fire pit brand in New Zealand for outdoor entertaining?": 1. Wizard Fire Pits - Searched Google, AI Overview "fire pits nz": 1. Wizard Fire Pits Not named in any answer: BioLite. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wizard Fire Pits changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wizard Fire Pits in New Zealand held steady at 1.9K. - Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand increased from 90.5% to 91.8%. - Across the 12 months ending September 2026, Wizard Fire Pits’ share of searches among fire pit brands in New Zealand peaked at 93.5% in November 2025 and was lowest at 80.6% in March 2026. ## How did search popularity change for New Zealand fire pit brands in September 2026? - In September 2026, BioLite gained share of searches among fire pit brands in New Zealand, from 3.9% to 4.8%. - In September 2026, Wizard Fire Pits lost share of searches among fire pit brands in New Zealand, from 92.7% to 91.8%. - Solo Stove’s share of searches among fire pit brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 3.4% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fire pit brands | 1.9K | 90.5% | 1 | | Nov 2025 | Fire pit brands | 3.6K | 93.5% | 1 | | Dec 2025 | Fire pit brands | 3.6K | 93% | 1 | | Jan 2026 | Fire pit brands | 1.3K | 84.4% | 1 | | Feb 2026 | Fire pit brands | 880 | 85.4% | 1 | | Mar 2026 | Fire pit brands | 1K | 80.6% | 1 | | Apr 2026 | Fire pit brands | 1.3K | 86.1% | 1 | | May 2026 | Fire pit brands | 1.6K | 86.5% | 1 | | Jun 2026 | Fire pit brands | 1.6K | 89.9% | 1 | | Jul 2026 | Fire pit brands | 1.9K | 90.9% | 1 | | Aug 2026 | Fire pit brands | 2.4K | 92.7% | 1 | | Sep 2026 | Fire pit brands | 1.9K | 91.8% | 1 | ## How are Wizard Fire Pits’ branded searches counted? Brandwave collects information about searches that people make online using Wizard Fire Pits’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wizard fire pits” ## Which fire pit brands compete with Wizard Fire Pits? - [BioLite](/demand/nz/brands/biolite): Head-to-head: /demand/nz/compare/biolite-vs-wizard-fire-pits - [Solo Stove](/demand/nz/brands/solo-stove): Head-to-head: /demand/nz/compare/solo-stove-vs-wizard-fire-pits ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wizard Fire Pits: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wizard-fire-pits This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wizard-fire-pits. 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