--- title: "WiZ: search popularity in New Zealand" description: "WiZ makes smart lighting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wiz-lights" publisher: "Brandwave" --- # WiZ: search popularity in New Zealand WiZ makes smart lighting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WiZ - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among smart lighting brands**: 2.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart lighting brands | 5 | 2.5% | 550 | - [Smart lighting brands](/demand/nz/categories/nz-smart-lighting-brands) ## Top smart lighting brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, WiZ was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. WiZ is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips Hue | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | WiZ | 3rd | 1 of 3 | 1 of 1 | 2 of 4 | | Nanoleaf | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | LIFX | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Govee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about smart lighting brands - Asked ChatGPT "Which smart lighting brand should I buy in New Zealand?": 1. Philips Hue, 2. TP-Link Tapo - Asked ChatGPT "What are the best smart lighting brands in New Zealand?": 1. Philips Hue, 2. WiZ, 3. Nanoleaf, 4. TP-Link Tapo - Asked ChatGPT "What's the best smart lighting brand in New Zealand for home lighting control?": 1. Philips Hue, 2. LIFX, 3. TP-Link Tapo - Searched Google, AI Overview "smart bulb nz": 1. TP-Link Tapo, 2. Philips Hue, 3. WiZ, 4. Nanoleaf Not named in any answer: Govee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for WiZ changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WiZ in New Zealand rose from 440 to 550. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand increased from 1.9% to 2.5%. - Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand peaked at 3.2% in December 2025 and was lowest at 1.5% in April 2026. ## How did search popularity change for New Zealand smart lighting brands in September 2026? - In September 2026, Govee gained share of searches among smart lighting brands in New Zealand, from 63.3% to 65.5%. - In September 2026, Philips Hue gained share of searches among smart lighting brands in New Zealand, from 10.8% to 11.8%. - In September 2026, TP-Link Tapo lost share of searches among smart lighting brands in New Zealand, from 17% to 14.7%. - In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%. - Estimated monthly branded searches for Nanoleaf in New Zealand rose 13.8% over 12 measured months, from 940 to 1.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart lighting brands | 440 | 1.9% | 5 | | Nov 2025 | Smart lighting brands | 430 | 1.8% | 5 | | Dec 2025 | Smart lighting brands | 700 | 3.2% | 5 | | Jan 2026 | Smart lighting brands | 580 | 2.5% | 5 | | Feb 2026 | Smart lighting brands | 370 | 1.9% | 5 | | Mar 2026 | Smart lighting brands | 470 | 2% | 5 | | Apr 2026 | Smart lighting brands | 500 | 1.5% | 5 | | May 2026 | Smart lighting brands | 520 | 1.9% | 5 | | Jun 2026 | Smart lighting brands | 580 | 2.3% | 5 | | Jul 2026 | Smart lighting brands | 580 | 2.2% | 5 | | Aug 2026 | Smart lighting brands | 740 | 3% | 5 | | Sep 2026 | Smart lighting brands | 550 | 2.5% | 5 | ## How are WiZ’s branded searches counted? Brandwave collects information about searches that people make online using WiZ’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wiz connected” - “wiz connected app” - “wiz led” - “wiz led lights” - “wiz led strip” - “wiz light bar” - “wiz light bulb” - “wiz light strip” - “wiz light switch” - “wiz lights” ## Which smart lighting brands compete with WiZ? - [Govee](/demand/nz/brands/govee): Head-to-head: /demand/nz/compare/govee-vs-wiz-lights - [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/tp-link-tapo-vs-wiz-lights - [Philips Hue](/demand/nz/brands/philips-hue): Head-to-head: /demand/nz/compare/philips-hue-vs-wiz-lights - [Nanoleaf](/demand/nz/brands/nanoleaf): Head-to-head: /demand/nz/compare/nanoleaf-vs-wiz-lights - [LIFX](/demand/nz/brands/lifx): Head-to-head: /demand/nz/compare/lifx-vs-wiz-lights ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WiZ: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wiz-lights This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wiz-lights. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.