--- title: "Witt: search popularity in New Zealand" description: "Witt is a pizza oven brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/witt" publisher: "Brandwave" --- # Witt: search popularity in New Zealand Witt is a pizza oven brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Witt - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pizza oven brands**: 16.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pizza oven brands | 3 | 16.9% | 1.6K | - [Pizza oven brands](/demand/nz/categories/nz-pizza-oven-brands) ## Top pizza oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Witt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Witt is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ooni | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Gozney | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Witt | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Alfa Forni | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Solo Stove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pizza oven brands - Asked ChatGPT "Which pizza oven brand should I buy in New Zealand?": 1. Ooni, 2. Gozney, 3. Witt - Asked ChatGPT "What are the best pizza oven brands in New Zealand?": 1. Ooni, 2. Gozney, 3. Alfa Forni - Asked ChatGPT "What's the best pizza oven brand in New Zealand for outdoor cooking?": 1. Ooni, 2. Gozney, 3. Witt - Searched Google, AI Overview "outdoor pizza oven nz": 1. Ooni, 2. Gozney - Searched Google, AI Overview "wood fired pizza oven": 1. Ooni Not named in any answer: Solo Stove. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Witt changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Witt in New Zealand fell from 2.4K to 1.6K. - Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand decreased from 26.8% to 16.9%. - Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand peaked at 35% in February 2026 and was lowest at 8.8% in December 2025. - Across the 12 months ending September 2026, Witt fell from 2nd to 3rd among pizza oven brands in New Zealand. ## How did search popularity change for New Zealand pizza oven brands in September 2026? - In September 2026, Gozney gained share of searches among pizza oven brands in New Zealand, from 31.3% to 34.4%. - In September 2026, Witt lost share of searches among pizza oven brands in New Zealand, from 19.9% to 16.9%. - Ooni’s share of searches among pizza oven brands in New Zealand has gained ground for 3 months in a row, from 43.9% to 47.7% in September 2026. - Estimated monthly branded searches for Alfa Forni in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. - Estimated monthly branded searches for Solo Stove in New Zealand fell 30% over 12 measured months, from 100 to 70 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pizza oven brands | 2.4K | 26.8% | 2 | | Nov 2025 | Pizza oven brands | 1.9K | 13% | 3 | | Dec 2025 | Pizza oven brands | 1K | 8.8% | 3 | | Jan 2026 | Pizza oven brands | 1.9K | 20.5% | 3 | | Feb 2026 | Pizza oven brands | 2.9K | 35% | 2 | | Mar 2026 | Pizza oven brands | 2.4K | 33.7% | 2 | | Apr 2026 | Pizza oven brands | 1.6K | 21.8% | 3 | | May 2026 | Pizza oven brands | 1.9K | 24.5% | 3 | | Jun 2026 | Pizza oven brands | 1.9K | 28.4% | 2 | | Jul 2026 | Pizza oven brands | 1.9K | 27.2% | 2 | | Aug 2026 | Pizza oven brands | 1.9K | 19.9% | 3 | | Sep 2026 | Pizza oven brands | 1.6K | 16.9% | 3 | ## How are Witt’s branded searches counted? Brandwave collects information about searches that people make online using Witt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “witt” ## Which pizza oven brands compete with Witt? - [Ooni](/demand/nz/brands/ooni): Head-to-head: /demand/nz/compare/ooni-vs-witt - [Gozney](/demand/nz/brands/gozney): Head-to-head: /demand/nz/compare/gozney-vs-witt - [Solo Stove](/demand/nz/brands/solo-stove): Head-to-head: /demand/nz/compare/solo-stove-vs-witt - [Alfa Forni](/demand/nz/brands/alfa-forni): Head-to-head: /demand/nz/compare/alfa-forni-vs-witt ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Witt: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/witt This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/witt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.