--- title: "Withings: search popularity in New Zealand" description: "Withings offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/withings" publisher: "Brandwave" --- # Withings: search popularity in New Zealand Withings offers watches for tracking fitness and activity. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Withings - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among smart scale brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smart scale brands | 6 | 1.7% | 390 | | Bathroom scale brands | 3 | 20.4% | 390 | | Blood pressure monitor brands | 2 | 30.2% | 390 | - [Smart scale brands](/demand/nz/categories/nz-smart-scale-brands) - [Bathroom scale brands](/demand/nz/categories/nz-bathroom-scale-brands) - [Blood pressure monitor brands](/demand/nz/categories/nz-blood-pressure-monitor-brands) ## Top smart scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Withings appeared in all five answers. Withings is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Withings | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Garmin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Renpho | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Eufy | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Fitbit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Amazfit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smart scale brands - Asked ChatGPT "Which smart scale brand should I buy in New Zealand?": 1. Withings, 2. Renpho, 3. Garmin, 4. Eufy - Asked ChatGPT "What are the best smart scale brands in New Zealand?": 1. Withings, 2. Garmin, 3. Renpho, 4. Eufy - Asked ChatGPT "What's the best smart scale brand in New Zealand for body weight tracking?": 1. Withings, 2. Renpho, 3. Garmin, 4. Eufy - Searched Google, AI Overview "body fat scale nz": 1. Withings - Searched Google, AI Overview "digital bathroom scales nz": 1. Withings, 2. Garmin Not named in any answer: Fitbit, Amazfit and Samsung. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Withings changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Withings in New Zealand held steady at 390. - Across the 12 months ending September 2026, Withings fell from 5th to 6th among smart scale brands in New Zealand. - Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand decreased from 21% to 20.4%. - Across the 12 months ending September 2026, Withings’ share of searches among bathroom scale brands in New Zealand peaked at 26.9% in January 2026 and was lowest at 18.4% in August 2026. - Across the 12 months ending September 2026, Withings’ share of searches among blood pressure monitor brands in New Zealand peaked at 39.6% in January 2026 and was lowest at 26.4% in August 2026. ## How did search popularity change for New Zealand smart scale brands in September 2026? - In September 2026, Eufy gained share of searches among smart scale brands in New Zealand, from 27.7% to 30.8%. - In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%. - In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%. - In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand. - Estimated monthly branded searches for Renpho in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026. - Estimated monthly branded searches for Amazfit in New Zealand rose 24.3% over 12 measured months, from 1K to 1.3K in September 2026. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Withings gained share of searches among bathroom scale brands in New Zealand, from 18.4% to 20.4%. - In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%. - In September 2026, Renpho gained share of searches among bathroom scale brands in New Zealand, from 6.6% to 7.3%. - In September 2026, Etekcity gained share of searches among bathroom scale brands in New Zealand, from 0.47% to 1%. - In September 2026, Omron lost share of searches among bathroom scale brands in New Zealand, from 34% to 30.9%. - In September 2026, Beurer lost share of searches among bathroom scale brands in New Zealand, from 14.2% to 13.1%. ## How did search popularity change for New Zealand blood pressure monitor brands in September 2026? - In September 2026, Withings gained share of searches among blood pressure monitor brands in New Zealand, from 26.4% to 30.2%. - In September 2026, Omron lost share of searches among blood pressure monitor brands in New Zealand, from 48.6% to 45.7%. - In September 2026, Beurer lost share of searches among blood pressure monitor brands in New Zealand, from 20.3% to 19.4%. - Estimated monthly branded searches for Microlife in New Zealand fell 33.3% over 12 measured months, from 60 to 40 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smart scale brands | 390 | 2% | 5 | | Nov 2025 | Smart scale brands | 480 | 2% | 5 | | Dec 2025 | Smart scale brands | 480 | 2% | 5 | | Jan 2026 | Smart scale brands | 590 | 2.5% | 4 | | Feb 2026 | Smart scale brands | 390 | 2% | 4 | | Mar 2026 | Smart scale brands | 480 | 2.6% | 4 | | Apr 2026 | Smart scale brands | 390 | 2% | 5 | | May 2026 | Smart scale brands | 390 | 1.8% | 4 | | Jun 2026 | Smart scale brands | 390 | 1.8% | 4 | | Jul 2026 | Smart scale brands | 390 | 1.9% | 6 | | Aug 2026 | Smart scale brands | 390 | 1.8% | 6 | | Sep 2026 | Smart scale brands | 390 | 1.7% | 6 | | Oct 2025 | Bathroom scale brands | 390 | 21% | 3 | | Nov 2025 | Bathroom scale brands | 480 | 26.8% | 2 | | Dec 2025 | Bathroom scale brands | 480 | 24.2% | 2 | | Jan 2026 | Bathroom scale brands | 590 | 26.9% | 2 | | Feb 2026 | Bathroom scale brands | 390 | 23.1% | 3 | | Mar 2026 | Bathroom scale brands | 480 | 25.3% | 2 | | Apr 2026 | Bathroom scale brands | 390 | 20.6% | 3 | | May 2026 | Bathroom scale brands | 390 | 20.4% | 3 | | Jun 2026 | Bathroom scale brands | 390 | 19.6% | 3 | | Jul 2026 | Bathroom scale brands | 390 | 18.6% | 3 | | Aug 2026 | Bathroom scale brands | 390 | 18.4% | 3 | | Sep 2026 | Bathroom scale brands | 390 | 20.4% | 3 | | Oct 2025 | Blood pressure monitor brands | 390 | 30.7% | 2 | | Nov 2025 | Blood pressure monitor brands | 480 | 38.1% | 2 | | Dec 2025 | Blood pressure monitor brands | 480 | 36.9% | 2 | | Jan 2026 | Blood pressure monitor brands | 590 | 39.6% | 2 | | Feb 2026 | Blood pressure monitor brands | 390 | 33.1% | 2 | | Mar 2026 | Blood pressure monitor brands | 480 | 34.8% | 2 | | Apr 2026 | Blood pressure monitor brands | 390 | 30.5% | 2 | | May 2026 | Blood pressure monitor brands | 390 | 30.5% | 2 | | Jun 2026 | Blood pressure monitor brands | 390 | 28.5% | 2 | | Jul 2026 | Blood pressure monitor brands | 390 | 26.7% | 2 | | Aug 2026 | Blood pressure monitor brands | 390 | 26.4% | 2 | | Sep 2026 | Blood pressure monitor brands | 390 | 30.2% | 2 | ## How are Withings’ branded searches counted? Brandwave collects information about searches that people make online using Withings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “withings” ## Which smart scale brands compete with Withings? - [Fitbit](/demand/nz/brands/fitbit) - [Eufy](/demand/nz/brands/eufy): Head-to-head: /demand/nz/compare/eufy-vs-withings - [Amazfit](/demand/nz/brands/amazfit): Head-to-head: /demand/nz/compare/amazfit-vs-withings - [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/garmin-vs-withings - [Samsung](/demand/nz/brands/samsung): Head-to-head: /demand/nz/compare/samsung-vs-withings - [Renpho](/demand/nz/brands/renpho): Head-to-head: /demand/nz/compare/renpho-vs-withings ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Withings: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/withings This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/withings. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.