--- title: "Wiss: search popularity in New Zealand" description: "An American brand of snips and scissors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wiss" publisher: "Brandwave" --- # Wiss: search popularity in New Zealand An American brand of snips and scissors. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wiss - **Owned by**: Apex Tool Group - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among aviation snips brands**: 0.83% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Aviation snips brands | 6 | 0.83% | 90 | - [Aviation snips brands](/demand/nz/categories/nz-aviation-snips-brands) ## Top aviation snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions, Wiss appeared in all three answers. Wiss is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 3 of 3 | | Wiss | 2nd | 3 of 3 | 3 of 3 | | Milwaukee | 3rd | 2 of 3 | 2 of 3 | | Irwin | 4th | 3 of 3 | 3 of 3 | | DeWalt | Not ranked | 0 of 3 | 0 of 3 | | Knipex | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about aviation snips brands - Asked ChatGPT "Which aviation snips brand should I buy in New Zealand?": 1. Milwaukee, 2. Wiss, 3. Irwin, 4. Midwest Snips - Asked ChatGPT "What are the best aviation snips brands in New Zealand?": 1. Midwest Snips, 2. Wiss, 3. Milwaukee, 4. Irwin - Asked ChatGPT "What's the best aviation snips brand in New Zealand for sheet metal cutting?": 1. Midwest Snips, 2. Wiss, 3. Irwin Not named in any answer: DeWalt and Knipex. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Wiss changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wiss in New Zealand rose from 80 to 90. - Across the 12 months ending September 2026, Wiss’ share of searches among aviation snips brands in New Zealand peaked at 2.3% in June 2026 and was lowest at 0.71% in February 2026. ## How did search popularity change for New Zealand aviation snips brands in September 2026? - In September 2026, DeWalt gained share of searches among aviation snips brands in New Zealand, from 40.8% to 46.2%. - In September 2026, Milwaukee lost share of searches among aviation snips brands in New Zealand, from 30.7% to 27.3%. - In September 2026, Knipex lost share of searches among aviation snips brands in New Zealand, from 23.3% to 22.1%. - In September 2026, Irwin lost share of searches among aviation snips brands in New Zealand, from 2.3% to 1.6%. - In September 2026, Midwest Snips rose from 5th to 4th among aviation snips brands in New Zealand. - Estimated monthly branded searches for Wiss in New Zealand rose 12.5% over 12 measured months, from 80 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Aviation snips brands | 80 | 0.95% | 6 | | Nov 2025 | Aviation snips brands | 80 | 0.77% | 6 | | Dec 2025 | Aviation snips brands | 100 | 1.2% | 6 | | Jan 2026 | Aviation snips brands | 60 | 0.77% | 6 | | Feb 2026 | Aviation snips brands | 60 | 0.71% | 6 | | Mar 2026 | Aviation snips brands | 80 | 0.86% | 6 | | Apr 2026 | Aviation snips brands | 80 | 0.93% | 6 | | May 2026 | Aviation snips brands | 150 | 1.5% | 6 | | Jun 2026 | Aviation snips brands | 270 | 2.3% | 4 | | Jul 2026 | Aviation snips brands | 130 | 1.3% | 6 | | Aug 2026 | Aviation snips brands | 100 | 0.82% | 6 | | Sep 2026 | Aviation snips brands | 90 | 0.83% | 6 | ## How are Wiss’ branded searches counted? Brandwave collects information about searches that people make online using Wiss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wiss scissors” - “wiss snips” ## Which aviation snips brands compete with Wiss? - [DeWalt](/demand/nz/brands/dewalt): Head-to-head: /demand/nz/compare/dewalt-vs-wiss - [Milwaukee](/demand/nz/brands/milwaukee): Head-to-head: /demand/nz/compare/milwaukee-vs-wiss - [Knipex](/demand/nz/brands/knipex): Head-to-head: /demand/nz/compare/knipex-vs-wiss - [Midwest Snips](/demand/nz/brands/midwest-snips): Head-to-head: /demand/nz/compare/midwest-snips-vs-wiss - [Irwin](/demand/nz/brands/irwin): Head-to-head: /demand/nz/compare/irwin-vs-wiss ## Who owns Wiss? Wiss is owned by Apex Tool Group. Brandwave does not track any other brands owned by Apex Tool Group. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Wiss? Wiss is owned by Apex Tool Group. Brandwave does not track any other brands owned by Apex Tool Group. ## Cite this page Brandwave. "Wiss: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wiss This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wiss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.