---
title: "Wishbone: search popularity and Share of Search in New Zealand"
description: "Wishbone makes kids scooters or balance bikes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wishbone"
publisher: "Brandwave"
---

# Wishbone: search popularity and Share of Search in New Zealand

Wishbone makes kids scooters or balance bikes sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wishbone
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among kids scooter and balance bike brands**: 13.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Kids scooter and balance bike brands | 3 | 13.4% | 430 |

- [Kids scooter and balance bike brands](/demand/nz/categories/nz-kids-scooter-and-balance-bike-brands)

## How has branded search demand for Wishbone changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wishbone in New Zealand held steady, from 410 to 430.
- Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand increased from 10% to 13.4%.
- Across the 11 months ending August 2026, Wishbone’s estimated Share of Search among kids scooter and balance bike brands in New Zealand peaked at 13.4% in August 2026 and was lowest at 8.2% in March 2026.

## How did search popularity change for New Zealand kids scooter and balance bike brands in August 2026?

- In August 2026, Globber overtook Strider to rank 4th among kids scooter and balance bike brands in New Zealand, at 2.8%.
- In August 2026, Micro Scooters gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 48.7% to 54%.
- In August 2026, Wishbone gained estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 11% to 13.4%.
- In August 2026, Razor lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 34.9% to 27%.
- In August 2026, Strider lost estimated Share of Search among kids scooter and balance bike brands in New Zealand, from 3.9% to 2.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kids scooter and balance bike brands | 410 | 10% | 3 |
| Nov 2025 | Kids scooter and balance bike brands | 590 | 8.9% | 3 |
| Dec 2025 | Kids scooter and balance bike brands | 430 | 9.1% | 3 |
| Jan 2026 | Kids scooter and balance bike brands | 400 | 10.8% | 3 |
| Feb 2026 | Kids scooter and balance bike brands | 260 | 8.9% | 3 |
| Mar 2026 | Kids scooter and balance bike brands | 300 | 8.2% | 3 |
| Apr 2026 | Kids scooter and balance bike brands | 330 | 10.9% | 3 |
| May 2026 | Kids scooter and balance bike brands | 340 | 9.4% | 3 |
| Jun 2026 | Kids scooter and balance bike brands | 330 | 10.7% | 3 |
| Jul 2026 | Kids scooter and balance bike brands | 370 | 11% | 3 |
| Aug 2026 | Kids scooter and balance bike brands | 430 | 13.4% | 3 |
| Sep 2026 | Kids scooter and balance bike brands | — | — | — |

## How is Wishbone measured?

Brandwave collects information about searches that people make online using Wishbone’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wishbone bike”
- “wishbone bike 3 in 1”
- “wishbone bike nz”
- “wishbone scooter”

## Which kids scooter and balance bike brands compete with Wishbone?

- [Micro Scooters](/demand/nz/brands/micro-scooters): Head-to-head: /demand/nz/compare/micro-scooters-vs-wishbone
- [Razor](/demand/nz/brands/razor): Head-to-head: /demand/nz/compare/razor-vs-wishbone
- [Globber](/demand/nz/brands/globber): Head-to-head: /demand/nz/compare/globber-vs-wishbone
- [Strider](/demand/nz/brands/strider): Head-to-head: /demand/nz/compare/strider-vs-wishbone

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wishbone: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wishbone

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wishbone. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.