--- title: "Winix: search popularity in New Zealand" description: "Winix makes air purifiers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/winix" publisher: "Brandwave" --- # Winix: search popularity in New Zealand Winix makes air purifiers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Winix - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among air purifier brands**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Air purifier brands | 2 | 4.9% | 610 | - [Air purifier brands](/demand/nz/categories/nz-air-purifier-brands) ## Top air purifier brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Winix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Winix is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Winix | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Xiaomi | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Levoit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Blueair | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Coway | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about air purifier brands - Asked ChatGPT "Which air purifier brand should I buy in New Zealand?": 1. Xiaomi, 2. Winix, 3. Levoit - Asked ChatGPT "What are the best air purifier brands in New Zealand?": 1. Winix, 2. Xiaomi, 3. Blueair, 4. Levoit - Asked ChatGPT "What's the best air purifier brand in New Zealand for allergies?": 1. Winix, 2. Levoit, 3. Coway - Searched Google, AI Overview "air purifier nz": 1. Winix - Searched Google, AI Overview "hepa air purifier": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Winix changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Winix in New Zealand rose from 290 to 610. - Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands in New Zealand increased from 2.6% to 4.9%. - Across the 12 months ending September 2026, Winix’s share of searches among air purifier brands in New Zealand peaked at 6.8% in July 2026 and was lowest at 2.6% in October 2025. ## How did search popularity change for New Zealand air purifier brands in September 2026? - In September 2026, Xiaomi gained share of searches among air purifier brands in New Zealand, from 88.8% to 92%. - In September 2026, Winix lost share of searches among air purifier brands in New Zealand, from 6.6% to 4.9%. - In September 2026, Levoit lost share of searches among air purifier brands in New Zealand, from 2.8% to 1.7%. - Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. - Estimated monthly branded searches for Blueair in New Zealand fell 10% over 12 measured months, from 100 to 90 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Air purifier brands | 290 | 2.6% | 2 | | Nov 2025 | Air purifier brands | 380 | 3.3% | 2 | | Dec 2025 | Air purifier brands | 530 | 4.6% | 2 | | Jan 2026 | Air purifier brands | 430 | 3.8% | 2 | | Feb 2026 | Air purifier brands | 310 | 3.2% | 3 | | Mar 2026 | Air purifier brands | 440 | 3.9% | 2 | | Apr 2026 | Air purifier brands | 530 | 4.6% | 3 | | May 2026 | Air purifier brands | 550 | 5% | 2 | | Jun 2026 | Air purifier brands | 560 | 5% | 2 | | Jul 2026 | Air purifier brands | 690 | 6.8% | 2 | | Aug 2026 | Air purifier brands | 770 | 6.6% | 2 | | Sep 2026 | Air purifier brands | 610 | 4.9% | 2 | ## How are Winix’s branded searches counted? Brandwave collects information about searches that people make online using Winix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “winix” - “winix air purifier” - “winix replacement filter” - “winix zero+ pro” ## Which air purifier brands compete with Winix? - [Xiaomi](/demand/nz/brands/xiaomi): Head-to-head: /demand/nz/compare/winix-vs-xiaomi - [Levoit](/demand/nz/brands/levoit): Head-to-head: /demand/nz/compare/levoit-vs-winix - [Blueair](/demand/nz/brands/blueair): Head-to-head: /demand/nz/compare/blueair-vs-winix - [Coway](/demand/nz/brands/coway): Head-to-head: /demand/nz/compare/coway-vs-winix ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Winix: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/winix This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/winix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.