--- title: "How popular is Wilson Barber & Co? Searches and AI answers in New Zealand" description: "Wilson Barber & Co is a law firm in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wilson-barber" publisher: "Brandwave" --- # How popular is Wilson Barber & Co? Searches and AI answers in New Zealand Wilson Barber & Co is a law firm in Gisborne. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilson Barber & Co - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Gisborne law firms**: 2% ## Where does Wilson Barber & Co compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gisborne law firms | 4 | 2% | 10 | - [Gisborne law firms](/demand/nz/locations/gisborne/law-firms) ## Top Gisborne law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Wilson Barber & Co was mentioned in two out of three: in two of the three ChatGPT answers. Wilson Barber & Co is the fourth most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Grey Street Legal | 1st | 3 of 3 | 3 of 3 | | Nolans Lawyers | 2nd | 3 of 3 | 3 of 3 | | Woodward Chrisp | 3rd | 3 of 3 | 3 of 3 | | Wilson Barber & Co | 4th | 2 of 3 | 2 of 3 | ## Every AI answer about Gisborne law firms - Asked ChatGPT "Which law firm should I hire in Gisborne, New Zealand?": 1. Grey Street Legal, 2. Nolans Lawyers, 3. Woodward Chrisp - Asked ChatGPT "What are the best law firms in Gisborne, New Zealand?": 1. Grey Street Legal, 2. Nolans Lawyers, 3. Woodward Chrisp, 4. Wilson Barber & Co - Asked ChatGPT "What's the best law firm in Gisborne, New Zealand for legal advice?": 1. Nolans Lawyers, 2. Woodward Chrisp, 3. Grey Street Legal, 4. Wilson Barber & Co Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wilson Barber & Co changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Wilson Barber & Co in New Zealand fell from 170 to 110. - Across the 12 months ending October 2026, Wilson Barber & Co’s share of searches among Gisborne law firms in New Zealand peaked at 5.2% in January 2026 and was lowest at 1.5% in November 2025. ## How did search popularity change for New Zealand Gisborne law firms in October 2026? - In October 2026, Nolans Lawyers gained share of searches among Gisborne law firms in New Zealand, from 25.9% to 30%. - In October 2026, Woodward Chrisp lost share of searches among Gisborne law firms in New Zealand, from 51.7% to 48%. - In October 2026, Grey Street Legal lost share of searches among Gisborne law firms in New Zealand, from 20.7% to 20%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Gisborne law firms | 10 | 1.5% | 4 | | Dec 2025 | Gisborne law firms | 20 | 4% | 4 | | Jan 2026 | Gisborne law firms | 30 | 5.2% | 4 | | Feb 2026 | Gisborne law firms | 20 | 3% | 4 | | Mar 2026 | Gisborne law firms | 20 | 2.7% | 4 | | Apr 2026 | Gisborne law firms | 10 | 1.7% | 4 | | May 2026 | Gisborne law firms | 10 | 1.7% | 4 | | Jun 2026 | Gisborne law firms | 10 | 1.8% | 4 | | Jul 2026 | Gisborne law firms | 10 | 1.7% | 4 | | Aug 2026 | Gisborne law firms | 10 | 1.7% | 4 | | Sep 2026 | Gisborne law firms | 10 | 1.7% | 4 | | Oct 2026 | Gisborne law firms | 10 | 2% | 4 | ## How are Wilson Barber & Co’s branded searches counted? Brandwave collects information about searches that people make online using Wilson Barber & Co’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilson barber” ## Which Gisborne law firms compete with Wilson Barber & Co? - [Woodward Chrisp](/demand/nz/brands/woodward-chrisp): Head-to-head: /demand/nz/compare/wilson-barber-vs-woodward-chrisp - [Nolans Lawyers](/demand/nz/brands/nolans-lawyers): Head-to-head: /demand/nz/compare/nolans-lawyers-vs-wilson-barber - [Grey Street Legal](/demand/nz/brands/grey-street-legal): Head-to-head: /demand/nz/compare/grey-street-legal-vs-wilson-barber ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Wilson Barber & Co? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/wilson-barber This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wilson-barber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.