--- title: "Wilson & Nicholson: search popularity in New Zealand" description: "Wilson & Nicholson is a sofa maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wilson-and-nicholson" publisher: "Brandwave" --- # Wilson & Nicholson: search popularity in New Zealand Wilson & Nicholson is a sofa maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilson & Nicholson - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among sofa makers**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sofa makers | 5 | 1.2% | 90 | - [Sofa makers](/demand/nz/categories/nz-sofa-makers) ## Top sofa makers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wilson & Nicholson was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wilson & Nicholson is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | MODA Furnitures | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Wilson & Nicholson | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | King Living | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bauhaus | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Coco Republic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tim Webber Design | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moran | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Arthur G | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sofa makers - Asked ChatGPT "Which sofa maker should I buy in New Zealand?": 1. Bauhaus - Asked ChatGPT "What are the best sofa makers in New Zealand?": 1. Wilson & Nicholson, 2. MODA Furnitures, 3. King Living, 4. Bauhaus - Asked ChatGPT "What's the best sofa maker in New Zealand for a family home?": 1. MODA Furnitures, 2. King Living, 3. Wilson & Nicholson, 4. Bauhaus - Searched Google, AI Overview "lounge suite nz": named none of the brands we track - Searched Google, AI Overview "modular sofa nz": named none of the brands we track Not named in any answer: Coco Republic, Tim Webber Design, Moran and Arthur G. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wilson & Nicholson changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wilson & Nicholson in New Zealand held steady at 90. - Across the 12 months ending September 2026, Wilson & Nicholson’s share of searches among sofa makers in New Zealand held steady, from 0.96% to 1.2%. ## How did search popularity change for New Zealand sofa makers in September 2026? - In September 2026, Coco Republic gained share of searches among sofa makers in New Zealand, from 23.8% to 26.6%. - In September 2026, Tim Webber Design lost share of searches among sofa makers in New Zealand, from 12.7% to 11.2%. - In September 2026, King Living lost share of searches among sofa makers in New Zealand, from 39.6% to 38.4%. - In September 2026, MODA Furnitures lost share of searches among sofa makers in New Zealand, from 22.2% to 21.4%. - In September 2026, Moran rose from 8th to 7th among sofa makers in New Zealand. - In September 2026, Arthur G fell from 7th to 8th among sofa makers in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sofa makers | 90 | 0.96% | 5 | | Nov 2025 | Sofa makers | 110 | 1.2% | 5 | | Dec 2025 | Sofa makers | 90 | 1.2% | 5 | | Jan 2026 | Sofa makers | 70 | 0.86% | 5 | | Feb 2026 | Sofa makers | 90 | 1.3% | 5 | | Mar 2026 | Sofa makers | 70 | 0.92% | 5 | | Apr 2026 | Sofa makers | 90 | 1.2% | 5 | | May 2026 | Sofa makers | 70 | 0.77% | 5 | | Jun 2026 | Sofa makers | 70 | 0.86% | 5 | | Jul 2026 | Sofa makers | 70 | 0.82% | 5 | | Aug 2026 | Sofa makers | 70 | 0.82% | 5 | | Sep 2026 | Sofa makers | 90 | 1.2% | 5 | ## How are Wilson & Nicholson’s branded searches counted? Brandwave collects information about searches that people make online using Wilson & Nicholson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilson & nicholson” ## Which sofa makers compete with Wilson & Nicholson? - [King Living](/demand/nz/brands/king-living) - [Coco Republic](/demand/nz/brands/coco-republic): Head-to-head: /demand/nz/compare/coco-republic-vs-wilson-and-nicholson - [MODA Furnitures](/demand/nz/brands/moda-furnitures): Head-to-head: /demand/nz/compare/moda-furnitures-vs-wilson-and-nicholson - [Tim Webber Design](/demand/nz/brands/tim-webber-design): Head-to-head: /demand/nz/compare/tim-webber-design-vs-wilson-and-nicholson - [Bauhaus](/demand/nz/brands/bauhaus): Head-to-head: /demand/nz/compare/bauhaus-vs-wilson-and-nicholson - [Moran](/demand/nz/brands/moran): Head-to-head: /demand/nz/compare/moran-vs-wilson-and-nicholson - [Arthur G](/demand/nz/brands/arthur-g) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wilson & Nicholson: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wilson-and-nicholson This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wilson-and-nicholson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.