---
title: "Willowbank Wildlife Reserve: search popularity and Share of Search in New Zealand"
description: "Willowbank Wildlife Reserve is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/willowbank-wildlife-reserve"
publisher: "Brandwave"
---

# Willowbank Wildlife Reserve: search popularity and Share of Search in New Zealand

Willowbank Wildlife Reserve is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Willowbank Wildlife Reserve
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among zoos and wildlife parks**: 14.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Zoos and wildlife parks | 2 | 14.7% | 26.8K |

- [Zoos and wildlife parks](/demand/nz/categories/nz-zoos-and-wildlife-parks)

## How has branded search demand for Willowbank Wildlife Reserve changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Willowbank Wildlife Reserve in New Zealand held steady, from 27.1K to 26.8K.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand increased from 13.2% to 14.7%.
- Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 17.1% in April 2026 and was lowest at 11.6% in July 2026.

## How did search popularity change for New Zealand zoos and wildlife parks in August 2026?

- In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%.
- In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%.
- In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%.
- In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%.
- In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%.
- Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Zoos and wildlife parks | 27.1K | 13.2% | 2 |
| Nov 2025 | Zoos and wildlife parks | 31.2K | 14.5% | 2 |
| Dec 2025 | Zoos and wildlife parks | 40.5K | 15.4% | 2 |
| Jan 2026 | Zoos and wildlife parks | 46.2K | 15.7% | 2 |
| Feb 2026 | Zoos and wildlife parks | 30.9K | 14.6% | 2 |
| Mar 2026 | Zoos and wildlife parks | 34.4K | 15.9% | 2 |
| Apr 2026 | Zoos and wildlife parks | 41K | 17.1% | 2 |
| May 2026 | Zoos and wildlife parks | 25.4K | 11.9% | 3 |
| Jun 2026 | Zoos and wildlife parks | 22K | 13.3% | 2 |
| Jul 2026 | Zoos and wildlife parks | 26.9K | 11.6% | 3 |
| Aug 2026 | Zoos and wildlife parks | 26.8K | 14.7% | 2 |
| Sep 2026 | Zoos and wildlife parks | — | — | — |

## How is Willowbank Wildlife Reserve measured?

Brandwave collects information about searches that people make online using Willowbank Wildlife Reserve’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “willowbank”
- “willowbank co nz”
- “willowbank wildlife reserve”
- “willowbank wildlife reserve tickets”

## Which zoos and wildlife parks compete with Willowbank Wildlife Reserve?

- [Auckland Zoo](/demand/nz/brands/auckland-zoo): Head-to-head: /demand/nz/compare/auckland-zoo-vs-willowbank-wildlife-reserve
- [Wellington Zoo](/demand/nz/brands/wellington-zoo): Head-to-head: /demand/nz/compare/wellington-zoo-vs-willowbank-wildlife-reserve
- [Zealandia](/demand/nz/brands/zealandia): Head-to-head: /demand/nz/compare/willowbank-wildlife-reserve-vs-zealandia
- [Orana Wildlife Park](/demand/nz/brands/orana-wildlife-park): Head-to-head: /demand/nz/compare/orana-wildlife-park-vs-willowbank-wildlife-reserve
- [Hamilton Zoo](/demand/nz/brands/hamilton-zoo): Head-to-head: /demand/nz/compare/hamilton-zoo-vs-willowbank-wildlife-reserve

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Willowbank Wildlife Reserve: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/willowbank-wildlife-reserve

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/willowbank-wildlife-reserve. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.