---
title: "Willis Legal: search popularity and Share of Search in New Zealand"
description: "Willis Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/willis-legal"
publisher: "Brandwave"
---

# Willis Legal: search popularity and Share of Search in New Zealand

Willis Legal provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Willis Legal
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among napier law firms**: 41.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napier law firms | 1 | 41.5% | 980 |

- [Napier law firms](/demand/nz/categories/nz-napier-law-firms)

## How has branded search demand for Willis Legal changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Willis Legal in New Zealand fell from 1.1K to 980.
- Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand peaked at 45.4% in May 2026 and was lowest at 37% in February 2026.

## How did search popularity change for New Zealand napier law firms in August 2026?

- In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
- In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.
- In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.
- In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napier law firms | 1.1K | 41.3% | 1 |
| Nov 2025 | Napier law firms | 1.2K | 42.1% | 1 |
| Dec 2025 | Napier law firms | 800 | 40.2% | 1 |
| Jan 2026 | Napier law firms | 870 | 40.5% | 1 |
| Feb 2026 | Napier law firms | 870 | 37% | 2 |
| Mar 2026 | Napier law firms | 1.2K | 40.3% | 1 |
| Apr 2026 | Napier law firms | 910 | 42.3% | 1 |
| May 2026 | Napier law firms | 980 | 45.4% | 1 |
| Jun 2026 | Napier law firms | 980 | 43% | 1 |
| Jul 2026 | Napier law firms | 1K | 42.6% | 1 |
| Aug 2026 | Napier law firms | 980 | 41.5% | 1 |
| Sep 2026 | Napier law firms | — | — | — |

## How is Willis Legal measured?

Brandwave collects information about searches that people make online using Willis Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “willis legal”
- “willis legal napier”

## Which napier law firms compete with Willis Legal?

- [Sainsbury Logan & Williams](/demand/nz/brands/sainsbury-logan-williams): Head-to-head: /demand/nz/compare/sainsbury-logan-williams-vs-willis-legal
- [Goodwill Law](/demand/nz/brands/goodwill-law): Head-to-head: /demand/nz/compare/goodwill-law-vs-willis-legal
- [Carlile Dowling](/demand/nz/brands/carlile-dowling): Head-to-head: /demand/nz/compare/carlile-dowling-vs-willis-legal
- [Legal Matters](/demand/nz/brands/legal-matters): Head-to-head: /demand/nz/compare/legal-matters-vs-willis-legal

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Willis Legal: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/willis-legal

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/willis-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.