---
title: "Willetts Funeral Services: search popularity and Share of Search in New Zealand"
description: "Willetts Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/willetts-funeral-services"
publisher: "Brandwave"
---

# Willetts Funeral Services: search popularity and Share of Search in New Zealand

Willetts Funeral Services provides funeral services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Willetts Funeral Services
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whakatane funeral directors**: 68.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whakatane funeral directors | 1 | 68.8% | 770 |

- [Whakatane funeral directors](/demand/nz/categories/nz-whakatane-funeral-directors)

## How has branded search demand for Willetts Funeral Services changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Willetts Funeral Services in New Zealand fell from 1.2K to 770.
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand decreased from 77.6% to 68.8%.
- Across the 11 months ending August 2026, Willetts Funeral Services’ estimated Share of Search among whakatane funeral directors in New Zealand peaked at 82.4% in February 2026 and was lowest at 61.7% in July 2026.

## How did search popularity change for New Zealand whakatane funeral directors in August 2026?

- In August 2026, Willetts Funeral Services gained estimated Share of Search among whakatane funeral directors in New Zealand, from 61.7% to 68.8%.
- In August 2026, Gateway Funeral Services lost estimated Share of Search among whakatane funeral directors in New Zealand, from 38.3% to 31.3%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whakatane funeral directors | 1.2K | 77.6% | 1 |
| Nov 2025 | Whakatane funeral directors | 890 | 80.9% | 1 |
| Dec 2025 | Whakatane funeral directors | 1K | 79.7% | 1 |
| Jan 2026 | Whakatane funeral directors | 930 | 69.9% | 1 |
| Feb 2026 | Whakatane funeral directors | 980 | 82.4% | 1 |
| Mar 2026 | Whakatane funeral directors | 860 | 79.6% | 1 |
| Apr 2026 | Whakatane funeral directors | 620 | 78.5% | 1 |
| May 2026 | Whakatane funeral directors | 620 | 70.5% | 1 |
| Jun 2026 | Whakatane funeral directors | 700 | 68.6% | 1 |
| Jul 2026 | Whakatane funeral directors | 790 | 61.7% | 1 |
| Aug 2026 | Whakatane funeral directors | 770 | 68.8% | 1 |
| Sep 2026 | Whakatane funeral directors | — | — | — |

## How is Willetts Funeral Services measured?

Brandwave collects information about searches that people make online using Willetts Funeral Services’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “willetts funeral services”
- “willetts funeral services whakatane”

## Which whakatane funeral directors compete with Willetts Funeral Services?

- [Gateway Funeral Services](/demand/nz/brands/gateway-funeral-services): Head-to-head: /demand/nz/compare/gateway-funeral-services-vs-willetts-funeral-services

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Willetts Funeral Services: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/willetts-funeral-services

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/willetts-funeral-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.