--- title: "Wilkinson Rodgers: search popularity and Share of Search in New Zealand" description: "Wilkinson Rodgers provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wilkinson-rodgers" publisher: "Brandwave" --- # Wilkinson Rodgers: search popularity and Share of Search in New Zealand Wilkinson Rodgers provides legal advice and legal services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wilkinson Rodgers - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among dunedin law firms**: 9.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Dunedin law firms | 4 | 9.7% | 610 | - [Dunedin law firms](/demand/nz/categories/nz-dunedin-law-firms) ## How has branded search demand for Wilkinson Rodgers changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wilkinson Rodgers in New Zealand rose from 410 to 610. - Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand increased from 7.8% to 9.7%. - Across the 11 months ending August 2026, Wilkinson Rodgers’ estimated Share of Search among dunedin law firms in New Zealand peaked at 9.7% in August 2026 and was lowest at 5.4% in March 2026. - Across the 11 months ending August 2026, Wilkinson Rodgers rose from 5th to 4th among dunedin law firms in New Zealand. ## How did search popularity change for New Zealand dunedin law firms in August 2026? - In August 2026, O’Neill Devereux overtook Downie Stewart Lawyers to rank 2nd among dunedin law firms in New Zealand, at 15.9%. - In August 2026, Wilkinson Rodgers overtook Webb Farry to rank 4th among dunedin law firms in New Zealand, at 9.7%. - In August 2026, Craig Paddon Lawyer overtook Lucas & Lucas to rank 7th among dunedin law firms in New Zealand, at 1.6%. - In August 2026, Anderson Lloyd gained estimated Share of Search among dunedin law firms in New Zealand, from 45% to 47.5%. - In August 2026, Downie Stewart Lawyers lost estimated Share of Search among dunedin law firms in New Zealand, from 15.6% to 12%. - In August 2026, Webb Farry lost estimated Share of Search among dunedin law firms in New Zealand, from 10.9% to 9.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunedin law firms | 410 | 7.8% | 5 | | Nov 2025 | Dunedin law firms | 500 | 8.2% | 5 | | Dec 2025 | Dunedin law firms | 410 | 8.4% | 5 | | Jan 2026 | Dunedin law firms | 410 | 9% | 5 | | Feb 2026 | Dunedin law firms | 410 | 7% | 5 | | Mar 2026 | Dunedin law firms | 500 | 5.4% | 5 | | Apr 2026 | Dunedin law firms | 490 | 8.6% | 4 | | May 2026 | Dunedin law firms | 500 | 7.9% | 5 | | Jun 2026 | Dunedin law firms | 500 | 8.1% | 5 | | Jul 2026 | Dunedin law firms | 500 | 7.6% | 5 | | Aug 2026 | Dunedin law firms | 610 | 9.7% | 4 | | Sep 2026 | Dunedin law firms | — | — | — | ## How is Wilkinson Rodgers measured? Brandwave collects information about searches that people make online using Wilkinson Rodgers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wilkinson rodgers” - “wilkinson rodgers dunedin” - “wilkinson rodgers law” ## Which dunedin law firms compete with Wilkinson Rodgers? - [Anderson Lloyd](/demand/nz/brands/anderson-lloyd): Head-to-head: /demand/nz/compare/anderson-lloyd-vs-wilkinson-rodgers - [O’Neill Devereux](/demand/nz/brands/oneill-devereux): Head-to-head: /demand/nz/compare/oneill-devereux-vs-wilkinson-rodgers - [Downie Stewart Lawyers](/demand/nz/brands/downie-stewart-lawyers): Head-to-head: /demand/nz/compare/downie-stewart-lawyers-vs-wilkinson-rodgers - [Webb Farry](/demand/nz/brands/webb-farry): Head-to-head: /demand/nz/compare/webb-farry-vs-wilkinson-rodgers - [Klinkert Law](/demand/nz/brands/klinkert-law): Head-to-head: /demand/nz/compare/klinkert-law-vs-wilkinson-rodgers - [Craig Paddon Lawyer](/demand/nz/brands/craig-paddon-lawyer) - [Lucas & Lucas](/demand/nz/brands/lucas-lucas) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wilkinson Rodgers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wilkinson-rodgers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wilkinson-rodgers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.