---
title: "Wild Poppies: search popularity and Share of Search in New Zealand"
description: "Wild Poppies delivers flowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wild-poppies"
publisher: "Brandwave"
---

# Wild Poppies: search popularity and Share of Search in New Zealand

Wild Poppies delivers flowers in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wild Poppies
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among flower delivery services**: 36.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Flower delivery services | 2 | 36.1% | 2.7K |

- [Flower delivery services](/demand/nz/categories/nz-flower-delivery-services)

## How has branded search demand for Wild Poppies changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wild Poppies in New Zealand fell from 4.3K to 2.7K.
- Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand decreased from 45.1% to 36.1%.
- Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand peaked at 45.9% in November 2025 and was lowest at 34.3% in July 2026.
- Across the 11 months ending August 2026, Wild Poppies fell from 1st to 2nd among flower delivery services in New Zealand.

## How did search popularity change for New Zealand flower delivery services in August 2026?

- In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%.
- In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%.
- In August 2026, NZ Blooms lost estimated Share of Search among flower delivery services in New Zealand, from 16.5% to 15.5%.
- Estimated monthly branded searches for Box and Blooms in New Zealand rose 60% over 11 measured months, from 50 to 80 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Flower delivery services | 4.3K | 45.1% | 1 |
| Nov 2025 | Flower delivery services | 4.2K | 45.9% | 1 |
| Dec 2025 | Flower delivery services | 3.8K | 38.9% | 2 |
| Jan 2026 | Flower delivery services | 2.9K | 36.3% | 2 |
| Feb 2026 | Flower delivery services | 4.3K | 34.7% | 2 |
| Mar 2026 | Flower delivery services | 3.8K | 34.8% | 2 |
| Apr 2026 | Flower delivery services | 3K | 38% | 2 |
| May 2026 | Flower delivery services | 6.5K | 44.1% | 1 |
| Jun 2026 | Flower delivery services | 3.6K | 40.2% | 2 |
| Jul 2026 | Flower delivery services | 2.4K | 34.3% | 2 |
| Aug 2026 | Flower delivery services | 2.7K | 36.1% | 2 |
| Sep 2026 | Flower delivery services | — | — | — |

## How is Wild Poppies measured?

Brandwave collects information about searches that people make online using Wild Poppies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wild poppies”
- “wild poppies florist”
- “wild poppies flowers”
- “wild poppies near me”
- “wild poppies nz”
- “wildpoppies”
- “wildpoppies co nz”
- “wildpoppies nz”

## Which flower delivery services compete with Wild Poppies?

- [Interflora](/demand/nz/brands/interflora): Head-to-head: /demand/nz/compare/interflora-vs-wild-poppies
- [NZ Blooms](/demand/nz/brands/nz-blooms): Head-to-head: /demand/nz/compare/nz-blooms-vs-wild-poppies
- [Box and Blooms](/demand/nz/brands/box-and-blooms): Head-to-head: /demand/nz/compare/box-and-blooms-vs-wild-poppies

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wild Poppies: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wild-poppies

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wild-poppies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.