--- title: "WIA: search popularity in New Zealand" description: "WIA builds welding machines and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wia" publisher: "Brandwave" --- # WIA: search popularity in New Zealand WIA builds welding machines and equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WIA - **Owned by**: Welding Industries of Australia Pty Ltd - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among welding equipment brands**: 9.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Welding equipment brands | 4 | 9.1% | 190 | - [Welding equipment brands](/demand/nz/categories/nz-welding-equipment-brands) ## Top welding equipment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WIA was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. WIA is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fronius | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kemppi | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Lincoln Electric | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Miller | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | WIA | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Cigweld | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ESAB | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | UNIMIG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about welding equipment brands - Asked ChatGPT "Which welding equipment brand should I buy in New Zealand?": 1. Lincoln Electric, 2. Kemppi, 3. Fronius, 4. Cigweld - Asked ChatGPT "What are the best welding equipment brands in New Zealand?": 1. Kemppi, 2. Fronius, 3. Miller, 4. Lincoln Electric, 5. WIA, 6. Cigweld, 7. ESAB - Asked ChatGPT "What's the best welding equipment brand in New Zealand for metal fabrication?": 1. Lincoln Electric, 2. Fronius, 3. Kemppi, 4. Miller, 5. ESAB, 6. WIA - Searched Google, AI Overview "welding equipment nz": 1. Fronius, 2. Kemppi, 3. Lincoln Electric - Searched Google, AI Overview "welding machine nz": 1. WIA Not named in any answer: UNIMIG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for WIA changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WIA in New Zealand rose from 150 to 190. - Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand increased from 8.5% to 9.1%. - Across the 12 months ending September 2026, WIA’s share of searches among welding equipment brands in New Zealand peaked at 9.1% in September 2026 and was lowest at 5.8% in June 2026. - Across the 12 months ending September 2026, WIA rose from 5th to 4th among welding equipment brands in New Zealand. ## How did search popularity change for New Zealand welding equipment brands in September 2026? - In September 2026, WIA overtook Miller and Kemppi to rank 4th among welding equipment brands in New Zealand, with 9.1% of the searches. - In September 2026, Fronius overtook Lincoln Electric to rank 2nd among welding equipment brands in New Zealand, with 18.8% of the searches. - In September 2026, Cigweld gained share of searches among welding equipment brands in New Zealand, from 27.9% to 31.3%. - In September 2026, Kemppi lost share of searches among welding equipment brands in New Zealand, from 8.6% to 6.3%. - In September 2026, Miller lost share of searches among welding equipment brands in New Zealand, from 9.9% to 7.7%. - In September 2026, ESAB lost share of searches among welding equipment brands in New Zealand, from 5.4% to 3.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Welding equipment brands | 150 | 8.5% | 5 | | Nov 2025 | Welding equipment brands | 130 | 8% | 5 | | Dec 2025 | Welding equipment brands | 120 | 8.2% | 4 | | Jan 2026 | Welding equipment brands | 140 | 8.3% | 6 | | Feb 2026 | Welding equipment brands | 150 | 7.8% | 5 | | Mar 2026 | Welding equipment brands | 160 | 7.4% | 5 | | Apr 2026 | Welding equipment brands | 160 | 7.8% | 5 | | May 2026 | Welding equipment brands | 160 | 6.8% | 5 | | Jun 2026 | Welding equipment brands | 150 | 5.8% | 6 | | Jul 2026 | Welding equipment brands | 140 | 6.1% | 6 | | Aug 2026 | Welding equipment brands | 150 | 6.8% | 6 | | Sep 2026 | Welding equipment brands | 190 | 9.1% | 4 | ## How are WIA’s branded searches counted? Brandwave collects information about searches that people make online using WIA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wia” - “wia welders” ## Which welding equipment brands compete with WIA? - [Cigweld](/demand/nz/brands/cigweld): Head-to-head: /demand/nz/compare/cigweld-vs-wia - [Fronius](/demand/nz/brands/fronius): Head-to-head: /demand/nz/compare/fronius-vs-wia - [Lincoln Electric](/demand/nz/brands/lincoln-electric): Head-to-head: /demand/nz/compare/lincoln-electric-vs-wia - [Miller](/demand/nz/brands/miller): Head-to-head: /demand/nz/compare/miller-vs-wia - [Kemppi](/demand/nz/brands/kemppi): Head-to-head: /demand/nz/compare/kemppi-vs-wia - [UNIMIG](/demand/nz/brands/unimig) - [ESAB](/demand/nz/brands/esab) ## Who owns WIA? WIA is owned by Welding Industries of Australia Pty Ltd. Brandwave does not track any other brands owned by Welding Industries of Australia Pty Ltd. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns WIA? WIA is owned by Welding Industries of Australia Pty Ltd. Brandwave does not track any other brands owned by Welding Industries of Australia Pty Ltd. ## Cite this page Brandwave. "WIA: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wia This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.