---
title: "Who Gives A Crap: search popularity and Share of Search in New Zealand"
description: "Who Gives A Crap makes toilet paper or tissues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/who-gives-a-crap"
publisher: "Brandwave"
---

# Who Gives A Crap: search popularity and Share of Search in New Zealand

Who Gives A Crap makes toilet paper or tissues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Who Gives A Crap
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among toilet paper and tissue brands**: 7.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Toilet paper and tissue brands | 4 | 7.8% | 210 |

- [Toilet paper and tissue brands](/demand/nz/categories/nz-toilet-paper-brands)

## How has branded search demand for Who Gives A Crap changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Who Gives A Crap in New Zealand fell from 290 to 210.
- Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand decreased from 12.7% to 7.8%.
- Across the 11 months ending August 2026, Who Gives A Crap’s estimated Share of Search among toilet paper and tissue brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 7.8% in August 2026.

## How did search popularity change for New Zealand toilet paper and tissue brands in August 2026?

- In August 2026, Sorbent gained estimated Share of Search among toilet paper and tissue brands in New Zealand, from 42.1% to 43.3%.
- In August 2026, Who Gives A Crap lost estimated Share of Search among toilet paper and tissue brands in New Zealand, from 8.5% to 7.8%.
- Estimated monthly branded searches for Kleenex in New Zealand rose 10% over 11 measured months, from 900 to 990 in August 2026.
- Estimated monthly branded searches for Purex in New Zealand fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Toilet paper and tissue brands | 290 | 12.7% | 4 |
| Nov 2025 | Toilet paper and tissue brands | 260 | 13.6% | 4 |
| Dec 2025 | Toilet paper and tissue brands | 250 | 13.7% | 4 |
| Jan 2026 | Toilet paper and tissue brands | 300 | 15.3% | 4 |
| Feb 2026 | Toilet paper and tissue brands | 280 | 14% | 4 |
| Mar 2026 | Toilet paper and tissue brands | 270 | 10.3% | 4 |
| Apr 2026 | Toilet paper and tissue brands | 330 | 13.7% | 4 |
| May 2026 | Toilet paper and tissue brands | 300 | 13.2% | 4 |
| Jun 2026 | Toilet paper and tissue brands | 280 | 11.8% | 3 |
| Jul 2026 | Toilet paper and tissue brands | 220 | 8.5% | 4 |
| Aug 2026 | Toilet paper and tissue brands | 210 | 7.8% | 4 |
| Sep 2026 | Toilet paper and tissue brands | — | — | — |

## How is Who Gives A Crap measured?

Brandwave collects information about searches that people make online using Who Gives A Crap’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “au whogivesacrap org”
- “who gives a crap new zealand”
- “who gives a crap nz”
- “who gives a crap tissues”
- “who gives a crap toilet roll”
- “whogivesacrap”
- “whogivesacrap nz”
- “whogivesacrap tissues”

## Which toilet paper and tissue brands compete with Who Gives A Crap?

- [Sorbent](/demand/nz/brands/sorbent): Head-to-head: /demand/nz/compare/sorbent-vs-who-gives-a-crap
- [Kleenex](/demand/nz/brands/kleenex): Head-to-head: /demand/nz/compare/kleenex-vs-who-gives-a-crap
- [Purex](/demand/nz/brands/purex): Head-to-head: /demand/nz/compare/purex-vs-who-gives-a-crap

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Who Gives A Crap: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/who-gives-a-crap

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/who-gives-a-crap. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.