---
title: "Whittaker's: search popularity and Share of Search in New Zealand"
description: "Whittaker's is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/whittakers"
publisher: "Brandwave"
---

# Whittaker's: search popularity and Share of Search in New Zealand

Whittaker's is a chocolate brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whittaker's
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among chocolate brands**: 49.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Chocolate brands | 1 | 49.5% | 49K |

- [Chocolate brands](/demand/nz/categories/nz-chocolate-brands)

## How has branded search demand for Whittaker's changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Whittaker's in New Zealand rose from 43K to 49K.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand decreased from 50.2% to 49.5%.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand peaked at 53.2% in July 2026 and was lowest at 36.3% in December 2025.

## How did search popularity change for New Zealand chocolate brands in August 2026?

- In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
- In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
- In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.
- In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.
- In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.
- Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Chocolate brands | 43K | 50.2% | 1 |
| Nov 2025 | Chocolate brands | 49.3K | 47.2% | 1 |
| Dec 2025 | Chocolate brands | 49.3K | 36.3% | 1 |
| Jan 2026 | Chocolate brands | 32.9K | 42.7% | 1 |
| Feb 2026 | Chocolate brands | 38K | 46.9% | 1 |
| Mar 2026 | Chocolate brands | 43K | 43.6% | 1 |
| Apr 2026 | Chocolate brands | 35.3K | 36.4% | 1 |
| May 2026 | Chocolate brands | 35.3K | 40.5% | 1 |
| Jun 2026 | Chocolate brands | 35.3K | 45.5% | 1 |
| Jul 2026 | Chocolate brands | 52.6K | 53.2% | 1 |
| Aug 2026 | Chocolate brands | 49K | 49.5% | 1 |
| Sep 2026 | Chocolate brands | — | — | — |

## How is Whittaker's measured?

Brandwave collects information about searches that people make online using Whittaker's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whittaker's”
- “whittaker's chocolate”
- “whittakers”
- “whittakers chocolate”
- “whittakers co nz”
- “whittakers near me”
- “whittakers nz”
- “whittakers online”

## Which chocolate brands compete with Whittaker's?

- [Cadbury](/demand/nz/brands/cadbury): Head-to-head: /demand/nz/compare/cadbury-vs-whittakers
- [Ferrero Rocher](/demand/nz/brands/ferrero-rocher): Head-to-head: /demand/nz/compare/ferrero-rocher-vs-whittakers
- [Lindt](/demand/nz/brands/lindt): Head-to-head: /demand/nz/compare/lindt-vs-whittakers
- [Wellington Chocolate Factory](/demand/nz/brands/wellington-chocolate-factory): Head-to-head: /demand/nz/compare/wellington-chocolate-factory-vs-whittakers
- [Toblerone](/demand/nz/brands/toblerone): Head-to-head: /demand/nz/compare/toblerone-vs-whittakers
- [Bennetts of Mangawhai](/demand/nz/brands/bennetts-of-mangawhai)
- [Ritter Sport](/demand/nz/brands/ritter-sport)
- [Donovan's](/demand/nz/brands/donovans)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whittaker's: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/whittakers

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/whittakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.