--- title: "White King: search popularity in New Zealand" description: "White King makes bleach and household cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/white-king" publisher: "Brandwave" --- # White King: search popularity in New Zealand White King makes bleach and household cleaners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: White King - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among household cleaning brands**: 0.33% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Household cleaning brands | 9 | 0.33% | 30 | - [Household cleaning brands](/demand/nz/categories/nz-household-cleaning-brands) ## Top household cleaning brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, White King did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ecostore | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Earthwise | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Jif | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dettol | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Selleys | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Janola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morning Fresh | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harpic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Domex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | White King | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ajax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pine O Cleen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about household cleaning brands - Asked ChatGPT "Which household cleaning brand should I buy in New Zealand?": 1. Earthwise, 2. ecostore, 3. Selleys, 4. Dettol - Asked ChatGPT "What are the best household cleaning brands in New Zealand?": 1. ecostore, 2. Earthwise, 3. Jif, 4. Dettol, 5. Selleys - Asked ChatGPT "What's the best household cleaning brand in New Zealand for everyday cleaning?": 1. ecostore, 2. Jif, 3. Earthwise, 4. Dettol - Searched Google, AI Overview "best cleaning products": 1. ecostore, 2. Dettol, 3. Selleys, 4. Jif - Searched Google, AI Overview "home cleaning products": 1. ecostore Not named in any answer: Janola, Morning Fresh, Harpic, Domex, White King, Ajax and Pine O Cleen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for White King changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for White King in New Zealand fell from 40 to 30. - Across the 12 months ending September 2026, White King’s share of searches among household cleaning brands in New Zealand held steady, from 0.54% to 0.33%. ## How did search popularity change for New Zealand household cleaning brands in September 2026? - In September 2026, Dettol gained share of searches among household cleaning brands in New Zealand, from 45.8% to 46.5%. - In September 2026, ecostore lost share of searches among household cleaning brands in New Zealand, from 25.6% to 23.8%. - Jif’s share of searches among household cleaning brands in New Zealand has gained ground for 3 months in a row, from 8.1% to 10.1% in September 2026. - Estimated monthly branded searches for Morning Fresh in New Zealand rose 128.6% over 12 measured months, from 140 to 320 in September 2026. - Estimated monthly branded searches for Harpic in New Zealand rose 54.5% over 12 measured months, from 110 to 170 in September 2026. - Estimated monthly branded searches for Domex in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Household cleaning brands | 40 | 0.54% | 9 | | Nov 2025 | Household cleaning brands | 30 | 0.38% | 9 | | Dec 2025 | Household cleaning brands | 20 | 0.28% | 9 | | Jan 2026 | Household cleaning brands | 40 | 0.49% | 9 | | Feb 2026 | Household cleaning brands | 30 | 0.4% | 9 | | Mar 2026 | Household cleaning brands | 50 | 0.62% | 9 | | Apr 2026 | Household cleaning brands | 40 | 0.53% | 9 | | May 2026 | Household cleaning brands | 30 | 0.38% | 9 | | Jun 2026 | Household cleaning brands | 40 | 0.52% | 9 | | Jul 2026 | Household cleaning brands | 40 | 0.48% | 9 | | Aug 2026 | Household cleaning brands | 30 | 0.32% | 9 | | Sep 2026 | Household cleaning brands | 30 | 0.33% | 9 | ## How are White King’s branded searches counted? Brandwave collects information about searches that people make online using White King’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “white king” ## Which household cleaning brands compete with White King? - [Dettol](/demand/nz/brands/dettol) - [ecostore](/demand/nz/brands/ecostore) - [Jif](/demand/nz/brands/jif) - [Janola](/demand/nz/brands/janola) - [Earthwise](/demand/nz/brands/earthwise) - [Morning Fresh](/demand/nz/brands/morning-fresh): Head-to-head: /demand/nz/compare/morning-fresh-vs-white-king - [Harpic](/demand/nz/brands/harpic): Head-to-head: /demand/nz/compare/harpic-vs-white-king - [Domex](/demand/nz/brands/domex): Head-to-head: /demand/nz/compare/domex-vs-white-king - [Ajax](/demand/nz/brands/ajax): Head-to-head: /demand/nz/compare/ajax-vs-white-king - [Pine O Cleen](/demand/nz/brands/pine-o-cleen): Head-to-head: /demand/nz/compare/pine-o-cleen-vs-white-king - [Selleys](/demand/nz/brands/selleys) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "White King: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/white-king This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/white-king. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.