---
title: "White Glo: search popularity and Share of Search in New Zealand"
description: "White Glo makes teeth whitening products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/white-glo"
publisher: "Brandwave"
---

# White Glo: search popularity and Share of Search in New Zealand

White Glo makes teeth whitening products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: White Glo
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among teeth whitening brands**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Teeth whitening brands | 4 | 4.4% | 760 |

- [Teeth whitening brands](/demand/nz/categories/nz-teeth-whitening-brands)

## How has branded search demand for White Glo changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for White Glo in New Zealand rose from 590 to 760.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand decreased from 5.3% to 4.4%.
- Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand peaked at 7.7% in February 2026 and was lowest at 3.9% in May 2026.

## How did search popularity change for New Zealand teeth whitening brands in August 2026?

- In August 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands in New Zealand, from 22.3% to 29.9%.
- In August 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands in New Zealand, from 14.5% to 9.5%.
- In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%.
- Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Teeth whitening brands | 590 | 5.3% | 4 |
| Nov 2025 | Teeth whitening brands | 710 | 4.5% | 4 |
| Dec 2025 | Teeth whitening brands | 600 | 6% | 4 |
| Jan 2026 | Teeth whitening brands | 660 | 6.8% | 4 |
| Feb 2026 | Teeth whitening brands | 600 | 7.7% | 4 |
| Mar 2026 | Teeth whitening brands | 560 | 5.4% | 4 |
| Apr 2026 | Teeth whitening brands | 610 | 6.7% | 4 |
| May 2026 | Teeth whitening brands | 570 | 3.9% | 4 |
| Jun 2026 | Teeth whitening brands | 760 | 5.5% | 4 |
| Jul 2026 | Teeth whitening brands | 650 | 4.3% | 4 |
| Aug 2026 | Teeth whitening brands | 760 | 4.4% | 4 |
| Sep 2026 | Teeth whitening brands | — | — | — |

## How is White Glo measured?

Brandwave collects information about searches that people make online using White Glo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “toothpaste white glo”
- “white glo”
- “white glo accelerator”
- “white glo bleaching kit”
- “white glo teeth whitening”
- “white glo teeth whitening strips”
- “white glo whitening kit”
- “white glo whitening strips”

## Which teeth whitening brands compete with White Glo?

- [Hismile](/demand/nz/brands/hismile): Head-to-head: /demand/nz/compare/hismile-vs-white-glo
- [Colgate Optic White](/demand/nz/brands/colgate-optic-white): Head-to-head: /demand/nz/compare/colgate-optic-white-vs-white-glo
- [Crest 3D White](/demand/nz/brands/crest-3d-white): Head-to-head: /demand/nz/compare/crest-3d-white-vs-white-glo

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "White Glo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/white-glo

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/white-glo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.