---
title: "White Cross: search popularity and Share of Search in New Zealand"
description: "White Cross runs GP or urgent care clinics in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/white-cross"
publisher: "Brandwave"
---

# White Cross: search popularity and Share of Search in New Zealand

White Cross runs GP or urgent care clinics in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: White Cross
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among GP and urgent care networks**: 1.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| GP and urgent care networks | 4 | 1.6% | 180 |

- [GP and urgent care networks](/demand/nz/categories/nz-gp-and-urgent-care-networks)

## How has branded search demand for White Cross changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for White Cross in New Zealand rose from 120 to 180.
- Across the 11 months ending August 2026, White Cross’ estimated Share of Search among GP and urgent care networks in New Zealand held steady at 1.6%.

## How did search popularity change for New Zealand GP and urgent care networks in August 2026?

- In August 2026, Shorecare gained estimated Share of Search among GP and urgent care networks in New Zealand, from 31.5% to 33.6%.
- In August 2026, Tend gained estimated Share of Search among GP and urgent care networks in New Zealand, from 26.9% to 28.2%.
- In August 2026, Tamaki Health lost estimated Share of Search among GP and urgent care networks in New Zealand, from 39.2% to 35.6%.
- Estimated monthly branded searches for White Cross in New Zealand rose 50% over 11 measured months, from 120 to 180 in August 2026.
- Estimated monthly branded searches for The Doctors in New Zealand rose 33.3% over 11 measured months, from 90 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | GP and urgent care networks | 120 | 1.6% | 4 |
| Nov 2025 | GP and urgent care networks | 140 | 1.8% | 4 |
| Dec 2025 | GP and urgent care networks | 140 | 1.9% | 4 |
| Jan 2026 | GP and urgent care networks | 120 | 1.6% | 4 |
| Feb 2026 | GP and urgent care networks | 110 | 1.5% | 4 |
| Mar 2026 | GP and urgent care networks | 140 | 1.6% | 4 |
| Apr 2026 | GP and urgent care networks | 120 | 1.5% | 4 |
| May 2026 | GP and urgent care networks | 130 | 1.7% | 4 |
| Jun 2026 | GP and urgent care networks | 140 | 1.3% | 5 |
| Jul 2026 | GP and urgent care networks | 120 | 1.4% | 4 |
| Aug 2026 | GP and urgent care networks | 180 | 1.6% | 4 |
| Sep 2026 | GP and urgent care networks | — | — | — |

## How is White Cross measured?

Brandwave collects information about searches that people make online using White Cross’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “white cross accident and medical”
- “white cross gp”
- “white cross urgent care”

## Which GP and urgent care networks compete with White Cross?

- [Tamaki Health](/demand/nz/brands/tamaki-health): Head-to-head: /demand/nz/compare/tamaki-health-vs-white-cross
- [Shorecare](/demand/nz/brands/shorecare): Head-to-head: /demand/nz/compare/shorecare-vs-white-cross
- [Tend](/demand/nz/brands/tend): Head-to-head: /demand/nz/compare/tend-vs-white-cross
- [The Doctors](/demand/nz/brands/the-doctors): Head-to-head: /demand/nz/compare/the-doctors-vs-white-cross

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "White Cross: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/white-cross

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/white-cross. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.