---
title: "Whimsical: search popularity and Share of Search in New Zealand"
description: "Whimsical provides tools to collaborate on a shared online whiteboard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/whimsical"
publisher: "Brandwave"
---

# Whimsical: search popularity and Share of Search in New Zealand

Whimsical provides tools to collaborate on a shared online whiteboard. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whimsical
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among diagramming tools**: 22.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Diagramming tools | 3 | 22.7% | 3K |

- [Diagramming tools](/demand/nz/categories/nz-diagramming-tools)

## How has branded search demand for Whimsical changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Whimsical in New Zealand held steady at 3K.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand decreased from 26.1% to 22.7%.
- Across the 11 months ending August 2026, Whimsical’s estimated Share of Search among diagramming tools in New Zealand peaked at 41.3% in January 2026 and was lowest at 22.7% in August 2026.
- Across the 11 months ending August 2026, Whimsical fell from 2nd to 3rd among diagramming tools in New Zealand.

## How did search popularity change for New Zealand diagramming tools in August 2026?

- In August 2026, Lucidchart overtook Whimsical to rank 2nd among diagramming tools in New Zealand, at 25.6%.
- In August 2026, Microsoft Visio gained estimated Share of Search among diagramming tools in New Zealand, from 19.7% to 20.6%.
- In August 2026, Whimsical lost estimated Share of Search among diagramming tools in New Zealand, from 29% to 22.7%.
- Estimated monthly branded searches for Creately in New Zealand fell 30% over 11 measured months, from 100 to 70 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Diagramming tools | 3K | 26.1% | 2 |
| Nov 2025 | Diagramming tools | 3.3K | 33.9% | 1 |
| Dec 2025 | Diagramming tools | 2.6K | 40.6% | 1 |
| Jan 2026 | Diagramming tools | 3K | 41.3% | 1 |
| Feb 2026 | Diagramming tools | 2.8K | 28.8% | 1 |
| Mar 2026 | Diagramming tools | 3.4K | 24.2% | 2 |
| Apr 2026 | Diagramming tools | 3.3K | 30% | 1 |
| May 2026 | Diagramming tools | 3.4K | 23.3% | 3 |
| Jun 2026 | Diagramming tools | 3.3K | 29.7% | 2 |
| Jul 2026 | Diagramming tools | 3.2K | 29% | 2 |
| Aug 2026 | Diagramming tools | 3K | 22.7% | 3 |
| Sep 2026 | Diagramming tools | — | — | — |

## How is Whimsical measured?

Brandwave collects information about searches that people make online using Whimsical’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whimsical”
- “whimsical com”
- “whimsical diagram”
- “whimsical flowchart”
- “whimsical near me”
- “whimsical nz”
- “whimsical online”
- “whimsical org chart”

## Which diagramming tools compete with Whimsical?

- [draw.io](/demand/nz/brands/draw-io): Head-to-head: /demand/nz/compare/draw-io-vs-whimsical
- [Lucidchart](/demand/nz/brands/lucidchart): Head-to-head: /demand/nz/compare/lucidchart-vs-whimsical
- [Microsoft Visio](/demand/nz/brands/microsoft-visio): Head-to-head: /demand/nz/compare/microsoft-visio-vs-whimsical
- [Creately](/demand/nz/brands/creately): Head-to-head: /demand/nz/compare/creately-vs-whimsical

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whimsical: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/whimsical

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/whimsical. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.