--- title: "When I Work: search popularity in New Zealand" description: "When I Work provides tools and services to plan employee shifts and work schedules. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/when-i-work" publisher: "Brandwave" --- # When I Work: search popularity in New Zealand When I Work provides tools and services to plan employee shifts and work schedules. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: When I Work - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among employee scheduling platforms**: 2.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Employee scheduling platforms | 6 | 2.7% | 480 | - [Employee scheduling platforms](/demand/nz/categories/nz-employee-scheduling-platforms) ## Top employee scheduling platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, When I Work did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deputy | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | RosterElf | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Droppah | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanda | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Connecteam | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Homebase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sling | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | When I Work | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about employee scheduling platforms - Asked ChatGPT "Which employee scheduling platform should I use in New Zealand?": 1. Deputy, 2. RosterElf, 3. Droppah, 4. Tanda, 5. Employment Hero - Asked ChatGPT "What are the best employee scheduling platforms in New Zealand?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda, 5. Droppah - Asked ChatGPT "What's the best employee scheduling platform in New Zealand for shift planning?": 1. Deputy, 2. RosterElf, 3. Employment Hero, 4. Tanda - Searched Google, AI Overview "best scheduling software": named none of the brands we track - Searched Google, AI Overview "staff rostering software": 1. Deputy, 2. Connecteam, 3. Droppah, 4. RosterElf Not named in any answer: Homebase, Sling and When I Work. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for When I Work changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for When I Work in New Zealand fell from 590 to 480. - Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand decreased from 3.3% to 2.7%. - Across the 12 months ending September 2026, When I Work’s share of searches among employee scheduling platforms in New Zealand peaked at 3.8% in January 2026 and was lowest at 2.4% in May 2026. ## How did search popularity change for New Zealand employee scheduling platforms in September 2026? - In September 2026, Employment Hero gained share of searches among employee scheduling platforms in New Zealand, from 53% to 55%. - In September 2026, Homebase lost share of searches among employee scheduling platforms in New Zealand, from 19.3% to 16.2%. - Droppah’s share of searches among employee scheduling platforms in New Zealand has gained ground for 3 months in a row, from 10% to 10.6% in September 2026. - Estimated monthly branded searches for Tanda in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026. - Estimated monthly branded searches for Deputy in New Zealand fell 52.9% over 12 measured months, from 170 to 80 in September 2026. - Estimated monthly branded searches for RosterElf in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Employee scheduling platforms | 590 | 3.3% | 6 | | Nov 2025 | Employee scheduling platforms | 590 | 3.2% | 6 | | Dec 2025 | Employee scheduling platforms | 480 | 3.1% | 6 | | Jan 2026 | Employee scheduling platforms | 590 | 3.8% | 6 | | Feb 2026 | Employee scheduling platforms | 590 | 3.8% | 6 | | Mar 2026 | Employee scheduling platforms | 720 | 3.8% | 6 | | Apr 2026 | Employee scheduling platforms | 590 | 3.7% | 6 | | May 2026 | Employee scheduling platforms | 480 | 2.4% | 6 | | Jun 2026 | Employee scheduling platforms | 480 | 2.5% | 6 | | Jul 2026 | Employee scheduling platforms | 480 | 2.5% | 6 | | Aug 2026 | Employee scheduling platforms | 480 | 2.6% | 6 | | Sep 2026 | Employee scheduling platforms | 480 | 2.7% | 6 | ## How are When I Work’s branded searches counted? Brandwave collects information about searches that people make online using When I Work’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “when i work” ## Which employee scheduling platforms compete with When I Work? - [Employment Hero](/demand/nz/brands/employment-hero) - [Homebase](/demand/nz/brands/homebase-scheduling) - [Droppah](/demand/nz/brands/droppah): Head-to-head: /demand/nz/compare/droppah-vs-when-i-work - [Sling](/demand/nz/brands/sling-scheduling): Head-to-head: /demand/nz/compare/sling-scheduling-vs-when-i-work - [Connecteam](/demand/nz/brands/connecteam): Head-to-head: /demand/nz/compare/connecteam-vs-when-i-work - [RosterElf](/demand/nz/brands/rosterelf): Head-to-head: /demand/nz/compare/rosterelf-vs-when-i-work - [Deputy](/demand/nz/brands/deputy): Head-to-head: /demand/nz/compare/deputy-vs-when-i-work - [Tanda](/demand/nz/brands/tanda) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "When I Work: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/when-i-work This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/when-i-work. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.