--- title: "How popular is Whatagraph? Searches and AI answers in New Zealand" description: "Whatagraph is a marketing reporting and client dashboard platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/whatagraph" publisher: "Brandwave" --- # How popular is Whatagraph? Searches and AI answers in New Zealand Whatagraph is a marketing reporting and client dashboard platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Whatagraph - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among marketing reporting platforms for agencies**: 0.47% ## Where does Whatagraph compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Marketing reporting platforms for agencies | 6 | 0.47% | 10 | - [Marketing reporting platforms for agencies](/demand/nz/categories/nz-agency-reporting-platforms) ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Whatagraph was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Whatagraph is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Looker Studio | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | DashThis | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Swydo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Whatagraph | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Databox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use in New Zealand?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Asked ChatGPT "What are the best marketing agency reporting platforms in New Zealand?": 1. AgencyAnalytics, 2. Swydo, 3. Looker Studio, 4. DashThis, 5. Databox, 6. Whatagraph - Asked ChatGPT "What's the best marketing agency reporting platform in New Zealand for a small agency?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo - Searched Google, AI Overview "marketing dashboard software": 1. AgencyAnalytics, 2. DashThis, 3. Whatagraph, 4. Databox, 5. Looker Studio Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Whatagraph changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Whatagraph in New Zealand fell from 20 to 10. - Across the 12 months ending October 2026, Whatagraph’s share of searches among marketing reporting platforms for agencies in New Zealand held steady, from 0.67% to 0.47%. ## How did search popularity change for New Zealand marketing reporting platforms for agencies in October 2026? - In October 2026, Databox gained share of searches among marketing reporting platforms for agencies in New Zealand, from 3.3% to 5.1%. - In October 2026, AgencyAnalytics gained share of searches among marketing reporting platforms for agencies in New Zealand, from 6.7% to 7.9%. - In October 2026, Looker Studio lost share of searches among marketing reporting platforms for agencies in New Zealand, from 84.2% to 82.2%. - In October 2026, DashThis lost share of searches among marketing reporting platforms for agencies in New Zealand, from 1.4% to 0.93%. - Estimated monthly branded searches for Whatagraph in New Zealand fell 50% over 12 measured months, from 20 to 10 in October 2026. - Estimated monthly branded searches for Swydo in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Marketing reporting platforms for agencies | 20 | 0.67% | 6 | | Dec 2025 | Marketing reporting platforms for agencies | 20 | 0.99% | 6 | | Jan 2026 | Marketing reporting platforms for agencies | 30 | 1.2% | 6 | | Feb 2026 | Marketing reporting platforms for agencies | 20 | 0.84% | 6 | | Mar 2026 | Marketing reporting platforms for agencies | 20 | 0.66% | 6 | | Apr 2026 | Marketing reporting platforms for agencies | 30 | 0.98% | 6 | | May 2026 | Marketing reporting platforms for agencies | 20 | 0.68% | 6 | | Jun 2026 | Marketing reporting platforms for agencies | 30 | 1% | 6 | | Jul 2026 | Marketing reporting platforms for agencies | 20 | 0.87% | 6 | | Aug 2026 | Marketing reporting platforms for agencies | 10 | 0.47% | 6 | | Sep 2026 | Marketing reporting platforms for agencies | 20 | 0.96% | 6 | | Oct 2026 | Marketing reporting platforms for agencies | 10 | 0.47% | 6 | ## How are Whatagraph’s branded searches counted? Brandwave collects information about searches that people make online using Whatagraph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “whatagraph” ## Which marketing reporting platforms for agencies compete with Whatagraph? - [Looker Studio](/demand/nz/brands/looker-studio): Head-to-head: /demand/nz/compare/looker-studio-vs-whatagraph - [AgencyAnalytics](/demand/nz/brands/agencyanalytics): Head-to-head: /demand/nz/compare/agencyanalytics-vs-whatagraph - [Databox](/demand/nz/brands/databox): Head-to-head: /demand/nz/compare/databox-vs-whatagraph - [Swydo](/demand/nz/brands/swydo): Head-to-head: /demand/nz/compare/swydo-vs-whatagraph - [DashThis](/demand/nz/brands/dashthis): Head-to-head: /demand/nz/compare/dashthis-vs-whatagraph ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Whatagraph? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/whatagraph This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/whatagraph. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.