---
title: "Whānau Mārama NZ International Film Festival: search popularity and Share of Search in New Zealand"
description: "Whānau Mārama NZ International Film Festival is an arts festival in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/whanau-marama-nz-international-film-festival"
publisher: "Brandwave"
---

# Whānau Mārama NZ International Film Festival: search popularity and Share of Search in New Zealand

Whānau Mārama NZ International Film Festival is an arts festival in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whānau Mārama NZ International Film Festival
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among arts and culture festivals**: 70.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Arts and culture festivals | 1 | 70.9% | 16.6K |

- [Arts and culture festivals](/demand/nz/categories/nz-arts-festivals)

## How has branded search demand for Whānau Mārama NZ International Film Festival changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Whānau Mārama NZ International Film Festival in New Zealand rose from 810 to 16.6K.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand increased from 12% to 70.9%.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand peaked at 78.3% in July 2026 and was lowest at 2.3% in March 2026.
- Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival rose from 3rd to 1st among arts and culture festivals in New Zealand.

## How did search popularity change for New Zealand arts and culture festivals in August 2026?

- In August 2026, CubaDupa overtook Auckland Arts Festival to rank 4th among arts and culture festivals in New Zealand, at 1.8%.
- In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%.
- In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%.
- Estimated monthly branded searches for Auckland Arts Festival in New Zealand fell 53.3% over 11 measured months, from 600 to 280 in August 2026.
- Estimated monthly branded searches for Auckland Writers Festival in New Zealand fell 26.8% over 11 measured months, from 410 to 300 in August 2026.
- Estimated monthly branded searches for Aotearoa New Zealand Festival of the Arts in New Zealand fell 21.6% over 11 measured months, from 970 to 760 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Arts and culture festivals | 810 | 12% | 3 |
| Nov 2025 | Arts and culture festivals | 610 | 11.8% | 5 |
| Dec 2025 | Arts and culture festivals | 480 | 9.5% | 5 |
| Jan 2026 | Arts and culture festivals | 640 | 7.3% | 6 |
| Feb 2026 | Arts and culture festivals | 640 | 4.4% | 6 |
| Mar 2026 | Arts and culture festivals | 1.1K | 2.3% | 6 |
| Apr 2026 | Arts and culture festivals | 1.1K | 9.8% | 3 |
| May 2026 | Arts and culture festivals | 2.2K | 13.7% | 3 |
| Jun 2026 | Arts and culture festivals | 4.2K | 46.7% | 1 |
| Jul 2026 | Arts and culture festivals | 20.3K | 78.3% | 1 |
| Aug 2026 | Arts and culture festivals | 16.6K | 70.9% | 1 |
| Sep 2026 | Arts and culture festivals | — | — | — |

## How is Whānau Mārama NZ International Film Festival measured?

Brandwave collects information about searches that people make online using Whānau Mārama NZ International Film Festival’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “film festival nz”
- “nziff”
- “nziff co nz”

## Which arts and culture festivals compete with Whānau Mārama NZ International Film Festival?

- [World of WearableArt](/demand/nz/brands/world-of-wearableart): Head-to-head: /demand/nz/compare/whanau-marama-nz-international-film-festival-vs-world-of-wearableart
- [Aotearoa New Zealand Festival of the Arts](/demand/nz/brands/aotearoa-new-zealand-festival-of-the-arts): Head-to-head: /demand/nz/compare/aotearoa-new-zealand-festival-of-the-arts-vs-whanau-marama-nz-international-film-festival
- [CubaDupa](/demand/nz/brands/cubadupa): Head-to-head: /demand/nz/compare/cubadupa-vs-whanau-marama-nz-international-film-festival
- [Auckland Writers Festival](/demand/nz/brands/auckland-writers-festival): Head-to-head: /demand/nz/compare/auckland-writers-festival-vs-whanau-marama-nz-international-film-festival
- [Auckland Arts Festival](/demand/nz/brands/auckland-arts-festival): Head-to-head: /demand/nz/compare/auckland-arts-festival-vs-whanau-marama-nz-international-film-festival

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whānau Mārama NZ International Film Festival: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/whanau-marama-nz-international-film-festival

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/whanau-marama-nz-international-film-festival. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
