---
title: "Whale Watch Kaikoura: search popularity and Share of Search in New Zealand"
description: "Whale Watch Kaikoura runs whale or dolphin tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/whale-watch-kaikoura"
publisher: "Brandwave"
---

# Whale Watch Kaikoura: search popularity and Share of Search in New Zealand

Whale Watch Kaikoura runs whale or dolphin tours in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Whale Watch Kaikoura
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among whale and dolphin tours**: 63.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Whale and dolphin tours | 1 | 63.4% | 9K |

- [Whale and dolphin tours](/demand/nz/categories/nz-marine-wildlife-tours)

## How has branded search demand for Whale Watch Kaikoura changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Whale Watch Kaikoura in New Zealand fell from 16.2K to 9K.
- Across the 11 months ending August 2026, Whale Watch Kaikoura’s estimated Share of Search among whale and dolphin tours in New Zealand increased from 62% to 63.4%.
- Across the 11 months ending August 2026, Whale Watch Kaikoura’s estimated Share of Search among whale and dolphin tours in New Zealand peaked at 67.3% in June 2026 and was lowest at 56.5% in December 2025.

## How did search popularity change for New Zealand whale and dolphin tours in August 2026?

- In August 2026, Dolphin Encounter gained estimated Share of Search among whale and dolphin tours in New Zealand, from 9.3% to 12.2%.
- In August 2026, Black Cat Cruises gained estimated Share of Search among whale and dolphin tours in New Zealand, from 7.4% to 9.3%.
- In August 2026, Whale Watch Kaikoura gained estimated Share of Search among whale and dolphin tours in New Zealand, from 61.7% to 63.4%.
- In August 2026, Akaroa Dolphins lost estimated Share of Search among whale and dolphin tours in New Zealand, from 20% to 13.7%.
- Estimated monthly branded searches for Wings Over Whales in New Zealand fell 56.3% over 11 measured months, from 480 to 210 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whale and dolphin tours | 16.2K | 62% | 1 |
| Nov 2025 | Whale and dolphin tours | 24K | 62.2% | 1 |
| Dec 2025 | Whale and dolphin tours | 24.5K | 56.5% | 1 |
| Jan 2026 | Whale and dolphin tours | 29.2K | 57.4% | 1 |
| Feb 2026 | Whale and dolphin tours | 24.3K | 56.7% | 1 |
| Mar 2026 | Whale and dolphin tours | 23.6K | 60% | 1 |
| Apr 2026 | Whale and dolphin tours | 15.9K | 60.4% | 1 |
| May 2026 | Whale and dolphin tours | 10.7K | 63% | 1 |
| Jun 2026 | Whale and dolphin tours | 8.9K | 67.3% | 1 |
| Jul 2026 | Whale and dolphin tours | 7.5K | 61.7% | 1 |
| Aug 2026 | Whale and dolphin tours | 9K | 63.4% | 1 |
| Sep 2026 | Whale and dolphin tours | — | — | — |

## How is Whale Watch Kaikoura measured?

Brandwave collects information about searches that people make online using Whale Watch Kaikoura’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “whale watch”
- “whale watch kaikoura”
- “whale watch kaikoura ltd”
- “whale watch kaikoura whaleway station road kaikoura”
- “whalewatch co nz”
- “whalewatchkaikoura”

## Which whale and dolphin tours compete with Whale Watch Kaikoura?

- [Akaroa Dolphins](/demand/nz/brands/akaroa-dolphins): Head-to-head: /demand/nz/compare/akaroa-dolphins-vs-whale-watch-kaikoura
- [Dolphin Encounter](/demand/nz/brands/dolphin-encounter): Head-to-head: /demand/nz/compare/dolphin-encounter-vs-whale-watch-kaikoura
- [Black Cat Cruises](/demand/nz/brands/black-cat-cruises): Head-to-head: /demand/nz/compare/black-cat-cruises-vs-whale-watch-kaikoura
- [Wings Over Whales](/demand/nz/brands/wings-over-whales): Head-to-head: /demand/nz/compare/whale-watch-kaikoura-vs-wings-over-whales

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Whale Watch Kaikoura: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/whale-watch-kaikoura

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/whale-watch-kaikoura. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.