--- title: "WeTransfer: search popularity and Share of Search in New Zealand" description: "WeTransfer is a cloud storage service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wetransfer" publisher: "Brandwave" --- # WeTransfer: search popularity and Share of Search in New Zealand WeTransfer is a cloud storage service used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WeTransfer - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among cloud storage services**: 6.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cloud storage services | 5 | 6.2% | 22.8K | | Large file transfer services | 1 | 97.4% | 22.8K | - [Cloud storage services](/demand/nz/categories/nz-cloud-storage-services) - [Large file transfer services](/demand/nz/categories/nz-file-transfer-services) ## How has branded search demand for WeTransfer changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for WeTransfer in New Zealand held steady at 22.8K. - Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand decreased from 6.9% to 6.2%. - Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among cloud storage services in New Zealand peaked at 8.6% in December 2025 and was lowest at 5.9% in March 2026. - Across the 11 months ending August 2026, WeTransfer’s estimated Share of Search among large file transfer services in New Zealand held steady, from 97.1% to 97.4%. ## How did search popularity change for New Zealand cloud storage services in August 2026? - In August 2026, Google Drive gained estimated Share of Search among cloud storage services in New Zealand, from 53.5% to 57%. - In August 2026, WeTransfer lost estimated Share of Search among cloud storage services in New Zealand, from 7.8% to 6.2%. - In August 2026, iCloud lost estimated Share of Search among cloud storage services in New Zealand, from 12.5% to 11.6%. - In August 2026, OneDrive lost estimated Share of Search among cloud storage services in New Zealand, from 18% to 17.4%. - Estimated monthly branded searches for Box in New Zealand rose 25% over 11 measured months, from 160 to 200 in August 2026. ## How did search popularity change for New Zealand large file transfer services in August 2026? - Estimated monthly branded searches for Smash in New Zealand rose 66.7% over 11 measured months, from 60 to 100 in August 2026. - Estimated monthly branded searches for Filemail in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026. - Estimated monthly branded searches for TransferNow in New Zealand fell 12.2% over 11 measured months, from 490 to 430 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cloud storage services | 22.8K | 6.9% | 5 | | Nov 2025 | Cloud storage services | 22.7K | 7.9% | 5 | | Dec 2025 | Cloud storage services | 18.6K | 8.6% | 5 | | Jan 2026 | Cloud storage services | 18.6K | 7.4% | 5 | | Feb 2026 | Cloud storage services | 22.8K | 8.1% | 5 | | Mar 2026 | Cloud storage services | 22.9K | 5.9% | 5 | | Apr 2026 | Cloud storage services | 22.8K | 7.9% | 5 | | May 2026 | Cloud storage services | 22.7K | 6.5% | 5 | | Jun 2026 | Cloud storage services | 23K | 7.1% | 5 | | Jul 2026 | Cloud storage services | 23K | 7.8% | 5 | | Aug 2026 | Cloud storage services | 22.8K | 6.2% | 5 | | Sep 2026 | Cloud storage services | — | — | — | | Oct 2025 | Large file transfer services | 22.8K | 97.1% | 1 | | Nov 2025 | Large file transfer services | 22.7K | 97.4% | 1 | | Dec 2025 | Large file transfer services | 18.6K | 97.6% | 1 | | Jan 2026 | Large file transfer services | 18.6K | 97.4% | 1 | | Feb 2026 | Large file transfer services | 22.8K | 97.6% | 1 | | Mar 2026 | Large file transfer services | 22.9K | 97.3% | 1 | | Apr 2026 | Large file transfer services | 22.8K | 97.5% | 1 | | May 2026 | Large file transfer services | 22.7K | 97.3% | 1 | | Jun 2026 | Large file transfer services | 23K | 97.3% | 1 | | Jul 2026 | Large file transfer services | 23K | 97% | 1 | | Aug 2026 | Large file transfer services | 22.8K | 97.4% | 1 | | Sep 2026 | Large file transfer services | — | — | — | ## How is WeTransfer measured? Brandwave collects information about searches that people make online using WeTransfer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “file sharing wetransfer” - “file transfer wetransfer” - “wetransfer” - “wetransfer app” - “wetransfer cloud storage” - “wetransfer com” - “wetransfer link” - “wetransfer near me” - “wetransfer nz” - “wetransfer online” - “wetransfer send files” - “wetransfer send large files” - “wetransfer share files” - “wetransfer storage” - “wetransfer transfer” ## Which cloud storage services compete with WeTransfer? - [Google Drive](/demand/nz/brands/google-drive): Head-to-head: /demand/nz/compare/google-drive-vs-wetransfer - [OneDrive](/demand/nz/brands/onedrive): Head-to-head: /demand/nz/compare/onedrive-vs-wetransfer - [iCloud](/demand/nz/brands/icloud): Head-to-head: /demand/nz/compare/icloud-vs-wetransfer - [Dropbox](/demand/nz/brands/dropbox): Head-to-head: /demand/nz/compare/dropbox-vs-wetransfer - [Box](/demand/nz/brands/box): Head-to-head: /demand/nz/compare/box-vs-wetransfer ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WeTransfer: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wetransfer This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wetransfer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.