---
title: "Wet Brush: search popularity in New Zealand"
description: "Wet Brush makes detangling hairbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wet-brush"
publisher: "Brandwave"
---

# Wet Brush: search popularity in New Zealand

Wet Brush makes detangling hairbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wet Brush
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among hair brush brands**: 2.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair brush brands | 4 | 2.9% | 1K |
| Hairbrush brands | 2 | 26.5% | 1K |

- [Hair brush brands](/demand/nz/categories/nz-hair-brush-brands)
- [Hairbrush brands](/demand/nz/categories/nz-hairbrush-brands)

## Top hair brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wet Brush was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Wet Brush is the second most recommended of the eight.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tangle Teezer | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wet Brush | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Denman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Mason Pearson | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| ghd | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Dyson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Revlon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kent | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hair brush brands

- Asked ChatGPT "Which hair brush brand should I buy in New Zealand?": 1. Tangle Teezer, 2. Denman, 3. Mason Pearson, 4. ghd
- Asked ChatGPT "What are the best hair brush brands in New Zealand?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman, 4. ghd, 5. Mason Pearson
- Asked ChatGPT "What's the best hair brush brand in New Zealand for detangling hair?": 1. Tangle Teezer, 2. Wet Brush, 3. Denman
- Searched Google, AI Overview "best hair brush": 1. Wet Brush, 2. Denman, 3. Mason Pearson, 4. Tangle Teezer
- Searched Google, AI Overview "detangling hair brush": 1. Tangle Teezer, 2. Wet Brush

Not named in any answer: Dyson, Revlon and Kent.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Wet Brush changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wet Brush in New Zealand rose from 980 to 1K.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hair brush brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand decreased from 28% to 26.5%.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hairbrush brands in New Zealand peaked at 32.6% in March 2026 and was lowest at 23% in August 2026.

## How did search popularity change for New Zealand hair brush brands in September 2026?

- In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.
- In September 2026, Revlon lost share of searches among hair brush brands in New Zealand, from 12.2% to 10%.
- In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.
- In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.
- Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.
- Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026.

## How did search popularity change for New Zealand hairbrush brands in September 2026?

- In September 2026, Wet Brush gained share of searches among hairbrush brands in New Zealand, from 23% to 26.5%.
- In September 2026, Tangle Teezer gained share of searches among hairbrush brands in New Zealand, from 40.1% to 41.3%.
- In September 2026, Denman lost share of searches among hairbrush brands in New Zealand, from 16.3% to 13.5%.
- In September 2026, Mason Pearson lost share of searches among hairbrush brands in New Zealand, from 20.5% to 18.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair brush brands | 980 | 3% | 4 |
| Nov 2025 | Hair brush brands | 1.4K | 2.6% | 4 |
| Dec 2025 | Hair brush brands | 1.4K | 3% | 4 |
| Jan 2026 | Hair brush brands | 1K | 3.5% | 4 |
| Feb 2026 | Hair brush brands | 850 | 3.5% | 4 |
| Mar 2026 | Hair brush brands | 1K | 3.8% | 4 |
| Apr 2026 | Hair brush brands | 1K | 3.8% | 4 |
| May 2026 | Hair brush brands | 980 | 3.2% | 5 |
| Jun 2026 | Hair brush brands | 980 | 3.3% | 5 |
| Jul 2026 | Hair brush brands | 1.3K | 3.9% | 4 |
| Aug 2026 | Hair brush brands | 930 | 2.8% | 4 |
| Sep 2026 | Hair brush brands | 1K | 2.9% | 4 |
| Oct 2025 | Hairbrush brands | 980 | 28% | 2 |
| Nov 2025 | Hairbrush brands | 1.4K | 29.3% | 2 |
| Dec 2025 | Hairbrush brands | 1.4K | 29.4% | 2 |
| Jan 2026 | Hairbrush brands | 1K | 29.5% | 2 |
| Feb 2026 | Hairbrush brands | 850 | 29.7% | 2 |
| Mar 2026 | Hairbrush brands | 1K | 32.6% | 2 |
| Apr 2026 | Hairbrush brands | 1K | 29.4% | 2 |
| May 2026 | Hairbrush brands | 980 | 23.2% | 3 |
| Jun 2026 | Hairbrush brands | 980 | 24.7% | 3 |
| Jul 2026 | Hairbrush brands | 1.3K | 30.3% | 2 |
| Aug 2026 | Hairbrush brands | 930 | 23% | 2 |
| Sep 2026 | Hairbrush brands | 1K | 26.5% | 2 |

## How are Wet Brush’s branded searches counted?

Brandwave collects information about searches that people make online using Wet Brush’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wet brush”
- “wet brush hairbrush”

## Which hair brush brands compete with Wet Brush?

- [Dyson](/demand/nz/brands/dyson): Head-to-head: /demand/nz/compare/dyson-vs-wet-brush
- [Revlon](/demand/nz/brands/revlon): Head-to-head: /demand/nz/compare/revlon-vs-wet-brush
- [Tangle Teezer](/demand/nz/brands/tangle-teezer): Head-to-head: /demand/nz/compare/tangle-teezer-vs-wet-brush
- [Mason Pearson](/demand/nz/brands/mason-pearson): Head-to-head: /demand/nz/compare/mason-pearson-vs-wet-brush
- [Denman](/demand/nz/brands/denman): Head-to-head: /demand/nz/compare/denman-vs-wet-brush
- [ghd](/demand/nz/brands/ghd-hair)
- [Kent](/demand/nz/brands/kent)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wet Brush: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wet-brush

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wet-brush. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.