---
title: "Westgold: search popularity and Share of Search in New Zealand"
description: "Westgold makes butter or spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/westgold"
publisher: "Brandwave"
---

# Westgold: search popularity and Share of Search in New Zealand

Westgold makes butter or spreads sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Westgold
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among butter brands**: 9.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Butter brands | 3 | 9.4% | 1.6K |

- [Butter brands](/demand/nz/categories/nz-butter-brands)

## How has branded search demand for Westgold changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Westgold in New Zealand rose from 970 to 1.6K.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand increased from 6.9% to 9.4%.
- Across the 11 months ending August 2026, Westgold’s estimated Share of Search among butter brands in New Zealand peaked at 18.7% in May 2026 and was lowest at 6% in November 2025.
- Across the 11 months ending August 2026, Westgold rose from 4th to 3rd among butter brands in New Zealand.

## How did search popularity change for New Zealand butter brands in August 2026?

- In August 2026, Lewis Road Creamery gained estimated Share of Search among butter brands in New Zealand, from 41.4% to 45.5%.
- In August 2026, Anchor lost estimated Share of Search among butter brands in New Zealand, from 38.8% to 36.1%.
- In August 2026, Olivani lost estimated Share of Search among butter brands in New Zealand, from 10% to 9.1%.
- In August 2026, Westgold lost estimated Share of Search among butter brands in New Zealand, from 9.9% to 9.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Butter brands | 970 | 6.9% | 4 |
| Nov 2025 | Butter brands | 750 | 6% | 4 |
| Dec 2025 | Butter brands | 960 | 7.3% | 4 |
| Jan 2026 | Butter brands | 890 | 6.6% | 4 |
| Feb 2026 | Butter brands | 780 | 6.3% | 4 |
| Mar 2026 | Butter brands | 1.2K | 7.5% | 4 |
| Apr 2026 | Butter brands | 900 | 6.3% | 4 |
| May 2026 | Butter brands | 3.4K | 18.7% | 3 |
| Jun 2026 | Butter brands | 960 | 6.7% | 4 |
| Jul 2026 | Butter brands | 1.6K | 9.9% | 4 |
| Aug 2026 | Butter brands | 1.6K | 9.4% | 3 |
| Sep 2026 | Butter brands | — | — | — |

## How is Westgold measured?

Brandwave collects information about searches that people make online using Westgold’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “westgold”
- “westgold butter”
- “westgold near me”
- “westgold nz”
- “westgold resources ltd”

## Which butter brands compete with Westgold?

- [Lewis Road Creamery](/demand/nz/brands/lewis-road-creamery): Head-to-head: /demand/nz/compare/lewis-road-creamery-vs-westgold
- [Anchor](/demand/nz/brands/anchor): Head-to-head: /demand/nz/compare/anchor-vs-westgold
- [Olivani](/demand/nz/brands/olivani): Head-to-head: /demand/nz/compare/olivani-vs-westgold

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Westgold: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/westgold

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/westgold. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.