---
title: "Westfield Queensgate: search popularity and Share of Search in New Zealand"
description: "Westfield Queensgate is a shopping centre in the Wellington region. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/westfield-queensgate"
publisher: "Brandwave"
---

# Westfield Queensgate: search popularity and Share of Search in New Zealand

Westfield Queensgate is a shopping centre in the Wellington region. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Westfield Queensgate
- **Owned by**: Scentre Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among wellington region shopping centres**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Wellington region shopping centres | 4 | 16.7% | 3.6K |

- [Wellington region shopping centres](/demand/nz/categories/nz-wellington-shopping-centres)

## How has branded search demand for Westfield Queensgate changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Westfield Queensgate in New Zealand fell from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand decreased from 19.4% to 16.7%.
- Across the 11 months ending August 2026, Westfield Queensgate’s estimated Share of Search among wellington region shopping centres in New Zealand peaked at 26.3% in December 2025 and was lowest at 16.7% in August 2026.

## How did search popularity change for New Zealand wellington region shopping centres in August 2026?

- In August 2026, North City gained estimated Share of Search among wellington region shopping centres in New Zealand, from 37% to 39.3%.
- In August 2026, Coastlands gained estimated Share of Search among wellington region shopping centres in New Zealand, from 19.6% to 20.8%.
- In August 2026, Westfield Queensgate lost estimated Share of Search among wellington region shopping centres in New Zealand, from 19.1% to 16.7%.
- In August 2026, Johnsonville Shopping Centre lost estimated Share of Search among wellington region shopping centres in New Zealand, from 24.3% to 23.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Wellington region shopping centres | 4.4K | 19.4% | 4 |
| Nov 2025 | Wellington region shopping centres | 5.4K | 21.7% | 3 |
| Dec 2025 | Wellington region shopping centres | 12.1K | 26.3% | 2 |
| Jan 2026 | Wellington region shopping centres | 5.4K | 20.4% | 4 |
| Feb 2026 | Wellington region shopping centres | 3.6K | 17.7% | 4 |
| Mar 2026 | Wellington region shopping centres | 3.6K | 17.8% | 4 |
| Apr 2026 | Wellington region shopping centres | 6.6K | 23.8% | 3 |
| May 2026 | Wellington region shopping centres | 4.4K | 19.4% | 4 |
| Jun 2026 | Wellington region shopping centres | 4.4K | 20.9% | 4 |
| Jul 2026 | Wellington region shopping centres | 4.4K | 19.1% | 4 |
| Aug 2026 | Wellington region shopping centres | 3.6K | 16.7% | 4 |
| Sep 2026 | Wellington region shopping centres | — | — | — |

## How is Westfield Queensgate measured?

Brandwave collects information about searches that people make online using Westfield Queensgate’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “queensgate mall”
- “westfield queensgate mall”
- “westfield queensgate shops”

## Which wellington region shopping centres compete with Westfield Queensgate?

- [North City](/demand/nz/brands/north-city): Head-to-head: /demand/nz/compare/north-city-vs-westfield-queensgate
- [Johnsonville Shopping Centre](/demand/nz/brands/johnsonville-shopping-centre): Head-to-head: /demand/nz/compare/johnsonville-shopping-centre-vs-westfield-queensgate
- [Coastlands](/demand/nz/brands/coastlands): Head-to-head: /demand/nz/compare/coastlands-vs-westfield-queensgate

## Who owns Westfield Queensgate?

Westfield Queensgate is owned by Scentre Group. Brandwave also tracks Westfield Newmarket, Westfield Albany, Westfield Manukau City, Westfield Riccarton and Westfield St Lukes, owned by the same company, in New Zealand.

- [Scentre Group](/demand/nz/companies/scentre-group): Owns 6 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Westfield Queensgate?

Westfield Queensgate is owned by Scentre Group. Brandwave also tracks Westfield Newmarket, Westfield Albany, Westfield Manukau City, Westfield Riccarton and Westfield St Lukes, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Westfield Queensgate: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/westfield-queensgate

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/westfield-queensgate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.