--- title: "Western Digital: search popularity and Share of Search in New Zealand" description: "Western Digital makes storage drives or memory cards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/western-digital" publisher: "Brandwave" --- # Western Digital: search popularity and Share of Search in New Zealand Western Digital makes storage drives or memory cards sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Western Digital - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among storage drive and memory card brands**: 4.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Storage drive and memory card brands | 4 | 4.6% | 910 | - [Storage drive and memory card brands](/demand/nz/categories/nz-storage-drive-brands) ## How has branded search demand for Western Digital changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Western Digital in New Zealand rose from 820 to 910. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand decreased from 5.6% to 4.6%. - Across the 11 months ending August 2026, Western Digital’s estimated Share of Search among storage drive and memory card brands in New Zealand peaked at 6.9% in February 2026 and was lowest at 4.4% in June 2026. ## How did search popularity change for New Zealand storage drive and memory card brands in August 2026? - In August 2026, SanDisk gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 67.4% to 71.4%. - In August 2026, Seagate gained estimated Share of Search among storage drive and memory card brands in New Zealand, from 6% to 6.9%. - In August 2026, Samsung SSD lost estimated Share of Search among storage drive and memory card brands in New Zealand, from 20.1% to 14.8%. - Crucial’s estimated Share of Search among storage drive and memory card brands in New Zealand has gained ground for 3 months in a row, from 0.63% to 1.2% in August 2026. - In August 2026, Kingston fell from 5th to 6th among storage drive and memory card brands in New Zealand. - Estimated monthly branded searches for Western Digital in New Zealand rose 11% over 11 measured months, from 820 to 910 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Storage drive and memory card brands | 820 | 5.6% | 4 | | Nov 2025 | Storage drive and memory card brands | 880 | 5.4% | 4 | | Dec 2025 | Storage drive and memory card brands | 860 | 4.6% | 4 | | Jan 2026 | Storage drive and memory card brands | 1K | 5.3% | 4 | | Feb 2026 | Storage drive and memory card brands | 1.2K | 6.9% | 4 | | Mar 2026 | Storage drive and memory card brands | 1.3K | 6.6% | 4 | | Apr 2026 | Storage drive and memory card brands | 1K | 4.7% | 4 | | May 2026 | Storage drive and memory card brands | 1.3K | 4.6% | 4 | | Jun 2026 | Storage drive and memory card brands | 1.1K | 4.4% | 4 | | Jul 2026 | Storage drive and memory card brands | 1.1K | 5% | 4 | | Aug 2026 | Storage drive and memory card brands | 910 | 4.6% | 4 | | Sep 2026 | Storage drive and memory card brands | — | — | — | ## How is Western Digital measured? Brandwave collects information about searches that people make online using Western Digital’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wd hard drive” - “western digital” - “western digital caviar blue” - “western digital disk” - “western digital elements external hard drive” - “western digital external hdd” - “western digital external ssd” - “western digital my passport” - “western digital my passport 5tb” - “western digital near me” - “western digital nz” - “western digital online” - “western digital passport ultra” - “western digital sd card” - “western digital ssd” - “western digital wd my passport” - “westerndigital” - “westerndigital com” - “westerndigital ssd” ## Which storage drive and memory card brands compete with Western Digital? - [SanDisk](/demand/nz/brands/sandisk): Head-to-head: /demand/nz/compare/sandisk-vs-western-digital - [Samsung SSD](/demand/nz/brands/samsung-ssd): Head-to-head: /demand/nz/compare/samsung-ssd-vs-western-digital - [Seagate](/demand/nz/brands/seagate): Head-to-head: /demand/nz/compare/seagate-vs-western-digital - [Crucial](/demand/nz/brands/crucial): Head-to-head: /demand/nz/compare/crucial-vs-western-digital - [Kingston](/demand/nz/brands/kingston): Head-to-head: /demand/nz/compare/kingston-vs-western-digital ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Western Digital: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/western-digital This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/western-digital. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.