--- title: "WEST SYSTEM: search popularity in New Zealand" description: "WEST SYSTEM makes epoxy resins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/west-system" publisher: "Brandwave" --- # WEST SYSTEM: search popularity in New Zealand WEST SYSTEM makes epoxy resins. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: WEST SYSTEM - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among epoxy brands**: 6.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Epoxy brands | 4 | 6.3% | 190 | - [Epoxy brands](/demand/nz/categories/nz-epoxy-brands) ## Top epoxy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WEST SYSTEM was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WEST SYSTEM is the joint second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Araldite | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Norski | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | WEST SYSTEM | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Loctite | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Gorilla Glue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about epoxy brands - Asked ChatGPT "Which epoxy brand should I buy in New Zealand?": 1. Araldite, 2. Norski, 3. WEST SYSTEM - Asked ChatGPT "What are the best epoxy brands in New Zealand?": 1. WEST SYSTEM, 2. Norski, 3. Araldite - Asked ChatGPT "What's the best epoxy brand in New Zealand for a strong bond?": 1. Araldite, 2. Loctite - Searched Google, AI Overview "epoxy resin nz": named none of the brands we track - Searched Google, AI Overview "two part epoxy": named none of the brands we track Not named in any answer: Gorilla Glue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for WEST SYSTEM changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for WEST SYSTEM in New Zealand rose from 130 to 190. - Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand increased from 4.9% to 6.3%. - Across the 12 months ending September 2026, WEST SYSTEM’s share of searches among epoxy brands in New Zealand peaked at 9.5% in May 2026 and was lowest at 4.9% in October 2025. ## How did search popularity change for New Zealand epoxy brands in September 2026? - In September 2026, Gorilla Glue overtook Loctite to become the leader among epoxy brands in New Zealand, with 43% of the searches. - In September 2026, Loctite lost share of searches among epoxy brands in New Zealand, from 46.8% to 43%. - In September 2026, WEST SYSTEM lost share of searches among epoxy brands in New Zealand, from 8.6% to 6.3%. - In September 2026, Norski lost share of searches among epoxy brands in New Zealand, from 8.6% to 7.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Epoxy brands | 130 | 4.9% | 4 | | Nov 2025 | Epoxy brands | 160 | 6.6% | 4 | | Dec 2025 | Epoxy brands | 190 | 8.2% | 4 | | Jan 2026 | Epoxy brands | 180 | 7.7% | 4 | | Feb 2026 | Epoxy brands | 190 | 8.3% | 4 | | Mar 2026 | Epoxy brands | 190 | 7.9% | 4 | | Apr 2026 | Epoxy brands | 190 | 8.3% | 4 | | May 2026 | Epoxy brands | 220 | 9.5% | 3 | | Jun 2026 | Epoxy brands | 190 | 8.3% | 4 | | Jul 2026 | Epoxy brands | 160 | 6.7% | 4 | | Aug 2026 | Epoxy brands | 240 | 8.6% | 4 | | Sep 2026 | Epoxy brands | 190 | 6.3% | 4 | ## How are WEST SYSTEM’s branded searches counted? Brandwave collects information about searches that people make online using WEST SYSTEM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “west system” - “west system epoxy” ## Which epoxy brands compete with WEST SYSTEM? - [Gorilla Glue](/demand/nz/brands/gorilla-glue): Head-to-head: /demand/nz/compare/gorilla-glue-vs-west-system - [Loctite](/demand/nz/brands/loctite): Head-to-head: /demand/nz/compare/loctite-vs-west-system - [Norski](/demand/nz/brands/norski): Head-to-head: /demand/nz/compare/norski-vs-west-system - [Araldite](/demand/nz/brands/araldite): Head-to-head: /demand/nz/compare/araldite-vs-west-system ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "WEST SYSTEM: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/west-system This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/west-system. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.