--- title: "Wera: search popularity in New Zealand" description: "Wera makes screwdrivers, bits and spanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wera-tools" publisher: "Brandwave" --- # Wera: search popularity in New Zealand Wera makes screwdrivers, bits and spanners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wera - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among hand tool brands**: 9.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hand tool brands | 5 | 9.6% | 1.1K | - [Hand tool brands](/demand/nz/categories/nz-hand-tool-brands) ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wera is the sixth most recommended of the 12. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stanley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kincrome | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wera | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Irwin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GearWrench | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stahlwille | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy in New Zealand?": 1. Bahco, 2. Kincrome, 3. Stanley, 4. Stanley, 5. Knipex, 6. Wera - Asked ChatGPT "What are the best hand tool brands in New Zealand?": 1. Knipex, 2. Bahco, 3. Wera, 4. Wiha, 5. Stanley, 6. Stanley - Asked ChatGPT "What's the best hand tool brand in New Zealand for home repairs and DIY?": 1. Stanley, 2. Stanley, 3. Bahco, 4. Irwin, 5. Kincrome - Searched Google, AI Overview "hand tools nz": 1. Stanley, 2. Stanley, 3. Bahco, 4. Knipex - Searched Google, AI Overview "tool kit nz": 1. Stanley, 2. Stanley, 3. Kincrome Not named in any answer: Teng Tools, GearWrench, Stahlwille and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wera changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wera in New Zealand rose from 700 to 1.1K. - Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand increased from 7.4% to 9.6%. - Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand peaked at 10.6% in February 2026 and was lowest at 7.4% in October 2025. - Across the 12 months ending September 2026, Wera rose from 6th to 5th among hand tool brands in New Zealand. ## How did search popularity change for New Zealand hand tool brands in September 2026? - In September 2026, Bahco overtook Knipex to become the leader among hand tool brands in New Zealand, with 20.1% of the searches. - In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches. - In September 2026, Kincrome gained share of searches among hand tool brands in New Zealand, from 13.9% to 14.9%. - In September 2026, GearWrench gained share of searches among hand tool brands in New Zealand, from 6% to 6.5%. - In September 2026, Knipex lost share of searches among hand tool brands in New Zealand, from 20.1% to 18.1%. - In September 2026, Wiha lost share of searches among hand tool brands in New Zealand, from 9.2% to 7.4%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hand tool brands | 700 | 7.4% | 6 | | Nov 2025 | Hand tool brands | 940 | 9.9% | 4 | | Dec 2025 | Hand tool brands | 910 | 9% | 5 | | Jan 2026 | Hand tool brands | 730 | 8.4% | 6 | | Feb 2026 | Hand tool brands | 960 | 10.6% | 5 | | Mar 2026 | Hand tool brands | 890 | 9.1% | 5 | | Apr 2026 | Hand tool brands | 870 | 9.2% | 5 | | May 2026 | Hand tool brands | 1K | 9% | 5 | | Jun 2026 | Hand tool brands | 1K | 8.7% | 6 | | Jul 2026 | Hand tool brands | 1.2K | 9.9% | 4 | | Aug 2026 | Hand tool brands | 1.3K | 9.8% | 4 | | Sep 2026 | Hand tool brands | 1.1K | 9.6% | 5 | ## How are Wera’s branded searches counted? Brandwave collects information about searches that people make online using Wera’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wera advent calendar” - “wera allen keys” - “wera allen wrenches” - “wera hex keys” - “wera screwdrivers” - “wera set screwdriver” - “wera socket set” - “wera spanner set” - “wera tool check” - “wera tools” - “wera tools allen keys” - “wera torque screwdriver” - “wera torque wrench” ## Which hand tool brands compete with Wera? - [Bahco](/demand/nz/brands/bahco) - [Knipex](/demand/nz/brands/knipex): Head-to-head: /demand/nz/compare/knipex-vs-wera-tools - [Kincrome](/demand/nz/brands/kincrome): Head-to-head: /demand/nz/compare/kincrome-vs-wera-tools - [Stanley](/demand/nz/brands/stanley-tools): Head-to-head: /demand/nz/compare/stanley-tools-vs-wera-tools - [Wiha](/demand/nz/brands/wiha-tools): Head-to-head: /demand/nz/compare/wera-tools-vs-wiha-tools - [Teng Tools](/demand/nz/brands/teng-tools): Head-to-head: /demand/nz/compare/teng-tools-vs-wera-tools - [GearWrench](/demand/nz/brands/gearwrench) - [Irwin](/demand/nz/brands/irwin) - [Stahlwille](/demand/nz/brands/stahlwille) - [Sidchrome](/demand/nz/brands/sidchrome) - [Stanley](/demand/nz/brands/stanley-wheelbarrow) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wera: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wera-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wera-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.