--- title: "Wellington Zoo: search popularity and Share of Search in New Zealand" description: "Wellington Zoo is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wellington-zoo" publisher: "Brandwave" --- # Wellington Zoo: search popularity and Share of Search in New Zealand Wellington Zoo is a zoo or wildlife park in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wellington Zoo - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among wellington attractions**: 26.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington attractions | 2 | 26.1% | 23.9K | | Zoos and wildlife parks | 3 | 13.2% | 23.9K | - [Wellington attractions](/demand/nz/categories/nz-wellington-attractions) - [Zoos and wildlife parks](/demand/nz/categories/nz-zoos-and-wildlife-parks) ## How has branded search demand for Wellington Zoo changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wellington Zoo in New Zealand fell from 26.4K to 23.9K. - Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand increased from 22.5% to 26.1%. - Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand peaked at 34.9% in May 2026 and was lowest at 17.2% in February 2026. - Across the 11 months ending August 2026, Wellington Zoo rose from 3rd to 2nd among wellington attractions in New Zealand. - Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand peaked at 18.9% in May 2026 and was lowest at 11.1% in June 2026. ## How did search popularity change for New Zealand wellington attractions in August 2026? - In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%. - In August 2026, Space Place lost estimated Share of Search among wellington attractions in New Zealand, from 7% to 5.8%. - In August 2026, Wellington Cable Car lost estimated Share of Search among wellington attractions in New Zealand, from 21.8% to 20.7%. - Estimated monthly branded searches for Weta Workshop in New Zealand fell 32.2% over 11 measured months, from 37.2K to 25.2K in August 2026. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%. - In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%. - In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%. - In August 2026, Auckland Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 48% to 43.5%. - In August 2026, Hamilton Zoo lost estimated Share of Search among zoos and wildlife parks in New Zealand, from 11.2% to 9.2%. - Estimated monthly branded searches for Orana Wildlife Park in New Zealand fell 19% over 11 measured months, from 21.1K to 17.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington attractions | 26.4K | 22.5% | 3 | | Nov 2025 | Wellington attractions | 26.5K | 17.6% | 4 | | Dec 2025 | Wellington attractions | 33.2K | 19% | 3 | | Jan 2026 | Wellington attractions | 41.5K | 21.5% | 3 | | Feb 2026 | Wellington attractions | 27K | 17.2% | 3 | | Mar 2026 | Wellington attractions | 27K | 18.9% | 3 | | Apr 2026 | Wellington attractions | 33.7K | 25.6% | 3 | | May 2026 | Wellington attractions | 40.3K | 34.9% | 1 | | Jun 2026 | Wellington attractions | 18.3K | 22.5% | 2 | | Jul 2026 | Wellington attractions | 27.8K | 26.1% | 2 | | Aug 2026 | Wellington attractions | 23.9K | 26.1% | 2 | | Sep 2026 | Wellington attractions | — | — | — | | Oct 2025 | Zoos and wildlife parks | 26.4K | 12.9% | 3 | | Nov 2025 | Zoos and wildlife parks | 26.5K | 12.3% | 4 | | Dec 2025 | Zoos and wildlife parks | 33.2K | 12.6% | 3 | | Jan 2026 | Zoos and wildlife parks | 41.5K | 14.1% | 3 | | Feb 2026 | Zoos and wildlife parks | 27K | 12.7% | 3 | | Mar 2026 | Zoos and wildlife parks | 27K | 12.5% | 3 | | Apr 2026 | Zoos and wildlife parks | 33.7K | 14.1% | 3 | | May 2026 | Zoos and wildlife parks | 40.3K | 18.9% | 2 | | Jun 2026 | Zoos and wildlife parks | 18.3K | 11.1% | 3 | | Jul 2026 | Zoos and wildlife parks | 27.8K | 12% | 2 | | Aug 2026 | Zoos and wildlife parks | 23.9K | 13.2% | 3 | | Sep 2026 | Zoos and wildlife parks | — | — | — | ## How is Wellington Zoo measured? Brandwave collects information about searches that people make online using Wellington Zoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “capybara wellington zoo” - “map of wellington zoo” - “red panda wellington zoo” - “snow leopard wellington zoo” - “wellington zoo” - “wellington zoo 200 daniell street newtown wellington 6021” - “wellington zoo animals” - “wellington zoo cafe” - “wellington zoo cost” - “wellington zoo daniell street newtown wellington” - “wellington zoo hours” - “wellington zoo open hours” - “wellington zoo parking” - “wellington zoo photos” - “wellington zoo shop” - “wellington zoo specials” - “wellington zoo ticket” - “wellington zoo zoo” - “wellingtonzoo” - “wellingtonzoo com” ## Which wellington attractions compete with Wellington Zoo? - [Weta Workshop](/demand/nz/brands/weta-workshop): Head-to-head: /demand/nz/compare/wellington-zoo-vs-weta-workshop - [Wellington Cable Car](/demand/nz/brands/wellington-cable-car): Head-to-head: /demand/nz/compare/wellington-cable-car-vs-wellington-zoo - [Zealandia](/demand/nz/brands/zealandia): Head-to-head: /demand/nz/compare/wellington-zoo-vs-zealandia - [Space Place](/demand/nz/brands/space-place): Head-to-head: /demand/nz/compare/space-place-vs-wellington-zoo ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wellington Zoo: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wellington-zoo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wellington-zoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.