--- title: "Wellington Phoenix: search popularity and Share of Search in New Zealand" description: "Wellington Phoenix is a professional sports team based in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wellington-phoenix" publisher: "Brandwave" --- # Wellington Phoenix: search popularity and Share of Search in New Zealand Wellington Phoenix is a professional sports team based in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wellington Phoenix - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among professional sports teams**: 8.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Professional sports teams | 3 | 8.3% | 13.4K | - [Professional sports teams](/demand/nz/categories/nz-professional-sports-teams) ## How has branded search demand for Wellington Phoenix changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Wellington Phoenix in New Zealand fell from 50.1K to 13.4K. - Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand decreased from 27.8% to 8.3%. - Across the 11 months ending August 2026, Wellington Phoenix’s estimated Share of Search among professional sports teams in New Zealand peaked at 38.3% in January 2026 and was lowest at 8% in June 2026. - Across the 11 months ending August 2026, Wellington Phoenix fell from 2nd to 3rd among professional sports teams in New Zealand. ## How did search popularity change for New Zealand professional sports teams in August 2026? - In August 2026, One NZ Warriors gained estimated Share of Search among professional sports teams in New Zealand, from 55.1% to 70.8%. - In August 2026, NZ Breakers gained estimated Share of Search among professional sports teams in New Zealand, from 2.6% to 3.4%. - In August 2026, Auckland FC lost estimated Share of Search among professional sports teams in New Zealand, from 34.2% to 17.6%. - Estimated monthly branded searches for Wellington Phoenix in New Zealand fell 73.2% over 11 measured months, from 50.1K to 13.4K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Professional sports teams | 50.1K | 27.8% | 2 | | Nov 2025 | Professional sports teams | 77.5K | 32.2% | 2 | | Dec 2025 | Professional sports teams | 78K | 35.9% | 2 | | Jan 2026 | Professional sports teams | 91K | 38.3% | 2 | | Feb 2026 | Professional sports teams | 79.6K | 34.1% | 2 | | Mar 2026 | Professional sports teams | 51K | 20.6% | 3 | | Apr 2026 | Professional sports teams | 58.7K | 21.4% | 3 | | May 2026 | Professional sports teams | 50.4K | 9.9% | 3 | | Jun 2026 | Professional sports teams | 8.7K | 8% | 3 | | Jul 2026 | Professional sports teams | 11.4K | 8.1% | 3 | | Aug 2026 | Professional sports teams | 13.4K | 8.3% | 3 | | Sep 2026 | Professional sports teams | — | — | — | ## How is Wellington Phoenix measured? Brandwave collects information about searches that people make online using Wellington Phoenix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “melbourne city v wellington phoenix” - “melbourne victory wellington phoenix” - “newcastle jets v wellington phoenix” - “wellington phoenix” - “wellington phoenix fc” - “wellington phoenix fixtures” - “wellington phoenix football” - “wellington phoenix game” - “wellington phoenix jersey” - “wellington phoenix melbourne city” - “wellington phoenix men” - “wellington phoenix near me” - “wellington phoenix new zealand” - “wellington phoenix nz” - “wellington phoenix scarf” - “wellington phoenix shop” - “wellington phoenix stadium” - “wellington phoenix team” - “wellington phoenix ticket” - “wellington phoenix women” - “wellingtonphoenix” ## Which professional sports teams compete with Wellington Phoenix? - [One NZ Warriors](/demand/nz/brands/one-nz-warriors): Head-to-head: /demand/nz/compare/one-nz-warriors-vs-wellington-phoenix - [Auckland FC](/demand/nz/brands/auckland-fc): Head-to-head: /demand/nz/compare/auckland-fc-vs-wellington-phoenix - [NZ Breakers](/demand/nz/brands/nz-breakers): Head-to-head: /demand/nz/compare/nz-breakers-vs-wellington-phoenix ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wellington Phoenix: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wellington-phoenix This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wellington-phoenix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.