--- title: "Wellington City Funerals: search popularity in New Zealand" description: "Wellington City Funerals is a funeral director in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/wellington-city-funerals" publisher: "Brandwave" --- # Wellington City Funerals: search popularity in New Zealand Wellington City Funerals is a funeral director in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Wellington City Funerals - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Wellington funeral directors**: 7.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington funeral directors | 4 | 7.7% | 170 | - [Wellington funeral directors](/demand/nz/locations/wellington/funeral-directors) ## Top Wellington funeral directors in ChatGPT and Google AI Overviews In three ChatGPT questions, Wellington City Funerals appeared in all three answers. Wellington City Funerals is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Wellington City Funerals | 1st | 3 of 3 | 3 of 3 | | The Wilson Funeral Home | 2nd | 3 of 3 | 3 of 3 | | Lychgate Funerals | 3rd | 2 of 3 | 2 of 3 | | Harbour City Funeral Home | 4th | 3 of 3 | 3 of 3 | | Guardian Funeral Home | 5th | 2 of 3 | 2 of 3 | | Gee & Hickton | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington funeral directors - Asked ChatGPT "Which funeral director should I hire in Wellington, New Zealand?": 1. Wellington City Funerals, 2. Harbour City Funeral Home, 3. The Wilson Funeral Home - Asked ChatGPT "What are the best funeral directors in Wellington, New Zealand?": 1. Wellington City Funerals, 2. Lychgate Funerals, 3. The Wilson Funeral Home, 4. Harbour City Funeral Home, 5. Guardian Funeral Home - Asked ChatGPT "What's the best funeral director in Wellington, New Zealand for a loved one?": 1. Wellington City Funerals, 2. The Wilson Funeral Home, 3. Lychgate Funerals, 4. Guardian Funeral Home, 5. Harbour City Funeral Home Not named in any answer: Gee & Hickton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Wellington City Funerals changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Wellington City Funerals in New Zealand held steady, from 0 to 260. - Across the 12 months ending September 2026, Wellington City Funerals’ share of searches among Wellington funeral directors in New Zealand increased from 0% to 7.7%. - Across the 12 months ending September 2026, Wellington City Funerals’ share of searches among Wellington funeral directors in New Zealand peaked at 22.7% in January 2026 and was lowest at 0% in October 2025. - Across the 12 months ending September 2026, Wellington City Funerals rose from 6th to 4th among Wellington funeral directors in New Zealand. ## How did search popularity change for New Zealand Wellington funeral directors in September 2026? - In September 2026, Gee & Hickton overtook The Wilson Funeral Home to rank 2nd among Wellington funeral directors in New Zealand, with 14.4% of the searches. - In September 2026, Harbour City Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 53.5% to 58.6%. - In September 2026, Guardian Funeral Home gained share of searches among Wellington funeral directors in New Zealand, from 1.6% to 3.2%. - In September 2026, The Wilson Funeral Home lost share of searches among Wellington funeral directors in New Zealand, from 17.1% to 9.5%. - In September 2026, Wellington City Funerals lost share of searches among Wellington funeral directors in New Zealand, from 9.1% to 7.7%. - In September 2026, Lychgate Funerals lost share of searches among Wellington funeral directors in New Zealand, from 7.5% to 6.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington funeral directors | 0 | 0% | 6 | | Nov 2025 | Wellington funeral directors | 0 | 0% | 6 | | Dec 2025 | Wellington funeral directors | 0 | 0% | 6 | | Jan 2026 | Wellington funeral directors | 320 | 22.7% | 2 | | Feb 2026 | Wellington funeral directors | 260 | 17.2% | 3 | | Mar 2026 | Wellington funeral directors | 90 | 6.1% | 5 | | Apr 2026 | Wellington funeral directors | 110 | 8.5% | 4 | | May 2026 | Wellington funeral directors | 210 | 14% | 4 | | Jun 2026 | Wellington funeral directors | 140 | 7.7% | 4 | | Jul 2026 | Wellington funeral directors | 50 | 3.1% | 5 | | Aug 2026 | Wellington funeral directors | 170 | 9.1% | 4 | | Sep 2026 | Wellington funeral directors | 170 | 7.7% | 4 | ## How are Wellington City Funerals’ branded searches counted? Brandwave collects information about searches that people make online using Wellington City Funerals’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “wellington city funerals” ## Which Wellington funeral directors compete with Wellington City Funerals? - [Harbour City Funeral Home](/demand/nz/brands/harbour-city-funeral-home): Head-to-head: /demand/nz/compare/harbour-city-funeral-home-vs-wellington-city-funerals - [Gee & Hickton](/demand/nz/brands/gee-and-hickton): Head-to-head: /demand/nz/compare/gee-and-hickton-vs-wellington-city-funerals - [The Wilson Funeral Home](/demand/nz/brands/the-wilson-funeral-home): Head-to-head: /demand/nz/compare/the-wilson-funeral-home-vs-wellington-city-funerals - [Lychgate Funerals](/demand/nz/brands/lychgate-funerals): Head-to-head: /demand/nz/compare/lychgate-funerals-vs-wellington-city-funerals - [Guardian Funeral Home](/demand/nz/brands/guardian-funeral-home): Head-to-head: /demand/nz/compare/guardian-funeral-home-vs-wellington-city-funerals ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Wellington City Funerals: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wellington-city-funerals This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wellington-city-funerals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.