---
title: "Wellhub: search popularity in New Zealand"
description: "Wellhub offers corporate wellness solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wellhub"
publisher: "Brandwave"
---

# Wellhub: search popularity in New Zealand

Wellhub offers corporate wellness solutions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wellhub
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among corporate wellness platforms**: 6.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Corporate wellness platforms | 4 | 6.1% | 70 |

- [Corporate wellness platforms](/demand/nz/categories/nz-corporate-wellness-platforms)

## Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellhub was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wellhub is the fifth most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Umbrella Wellbeing | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| TELUS Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Personify Health | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| WellSteps | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Wellhub | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Wellable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vantage Fit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about corporate wellness platforms

- Asked ChatGPT "Which corporate wellness platform should I use in New Zealand?": 1. Umbrella Wellbeing
- Asked ChatGPT "What are the best corporate wellness platforms in New Zealand?": 1. Umbrella Wellbeing, 2. TELUS Health
- Asked ChatGPT "What's the best corporate wellness platform in New Zealand for employee wellbeing?": 1. Umbrella Wellbeing, 2. TELUS Health
- Searched Google, AI Overview "corporate wellness platform": 1. WellSteps, 2. Umbrella Wellbeing
- Searched Google, AI Overview "employee wellness software": 1. Personify Health, 2. Wellhub

Not named in any answer: Wellable and Vantage Fit.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Wellhub changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Wellhub in New Zealand rose from 50 to 70.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand increased from 4.1% to 6.1%.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand peaked at 10.4% in April 2026 and was lowest at 4.1% in October 2025.

## How did search popularity change for New Zealand corporate wellness platforms in September 2026?

- In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.
- In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches.
- In September 2026, TELUS Health gained share of searches among corporate wellness platforms in New Zealand, from 71.5% to 76.5%.
- In September 2026, Personify Health lost share of searches among corporate wellness platforms in New Zealand, from 4.1% to 0.87%.
- In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.
- In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Corporate wellness platforms | 50 | 4.1% | 4 |
| Nov 2025 | Corporate wellness platforms | 90 | 7.4% | 4 |
| Dec 2025 | Corporate wellness platforms | 40 | 4.9% | 4 |
| Jan 2026 | Corporate wellness platforms | 90 | 7.8% | 3 |
| Feb 2026 | Corporate wellness platforms | 110 | 9.5% | 2 |
| Mar 2026 | Corporate wellness platforms | 90 | 6.1% | 5 |
| Apr 2026 | Corporate wellness platforms | 140 | 10.4% | 2 |
| May 2026 | Corporate wellness platforms | 110 | 8.9% | 3 |
| Jun 2026 | Corporate wellness platforms | 110 | 8.8% | 3 |
| Jul 2026 | Corporate wellness platforms | 50 | 5.2% | 4 |
| Aug 2026 | Corporate wellness platforms | 90 | 7.3% | 4 |
| Sep 2026 | Corporate wellness platforms | 70 | 6.1% | 4 |

## How are Wellhub’s branded searches counted?

Brandwave collects information about searches that people make online using Wellhub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wellhub”

## Which corporate wellness platforms compete with Wellhub?

- [TELUS Health](/demand/nz/brands/telus-health): Head-to-head: /demand/nz/compare/telus-health-vs-wellhub
- [Umbrella Wellbeing](/demand/nz/brands/umbrella-wellbeing): Head-to-head: /demand/nz/compare/umbrella-wellbeing-vs-wellhub
- [Wellable](/demand/nz/brands/wellable): Head-to-head: /demand/nz/compare/wellable-vs-wellhub
- [Personify Health](/demand/nz/brands/personify-health): Head-to-head: /demand/nz/compare/personify-health-vs-wellhub
- [WellSteps](/demand/nz/brands/wellsteps): Head-to-head: /demand/nz/compare/wellhub-vs-wellsteps
- [Vantage Fit](/demand/nz/brands/vantage-fit)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wellhub: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/wellhub

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wellhub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
