---
title: "Weet-Bix: search popularity and Share of Search in New Zealand"
description: "Weet-Bix makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/weet-bix"
publisher: "Brandwave"
---

# Weet-Bix: search popularity and Share of Search in New Zealand

Weet-Bix makes breakfast cereal sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Weet-Bix
- **Owned by**: Sanitarium
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among breakfast cereal brands**: 50.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Breakfast cereal brands | 1 | 50.7% | 10.6K |

- [Breakfast cereal brands](/demand/nz/categories/nz-cereal-brands)

## How has branded search demand for Weet-Bix changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Weet-Bix in New Zealand rose from 8.3K to 10.6K.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereal brands in New Zealand decreased from 51.8% to 50.7%.
- Across the 11 months ending August 2026, Weet-Bix’s estimated Share of Search among breakfast cereal brands in New Zealand peaked at 55% in November 2025 and was lowest at 46.7% in July 2026.

## How did search popularity change for New Zealand breakfast cereal brands in August 2026?

- In August 2026, Weet-Bix gained estimated Share of Search among breakfast cereal brands in New Zealand, from 46.7% to 50.7%.
- In August 2026, Uncle Tobys lost estimated Share of Search among breakfast cereal brands in New Zealand, from 14.2% to 12.9%.
- In August 2026, Kellogg's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 16.1% to 15%.
- In August 2026, Hubbard's lost estimated Share of Search among breakfast cereal brands in New Zealand, from 13.4% to 12.5%.
- In August 2026, Harraways lost estimated Share of Search among breakfast cereal brands in New Zealand, from 9.5% to 8.9%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breakfast cereal brands | 8.3K | 51.8% | 1 |
| Nov 2025 | Breakfast cereal brands | 8.4K | 55% | 1 |
| Dec 2025 | Breakfast cereal brands | 5.8K | 49.4% | 1 |
| Jan 2026 | Breakfast cereal brands | 8.6K | 51.9% | 1 |
| Feb 2026 | Breakfast cereal brands | 8.5K | 53.2% | 1 |
| Mar 2026 | Breakfast cereal brands | 10.2K | 53.4% | 1 |
| Apr 2026 | Breakfast cereal brands | 8.5K | 51.4% | 1 |
| May 2026 | Breakfast cereal brands | 8.7K | 49.8% | 1 |
| Jun 2026 | Breakfast cereal brands | 8.6K | 48.9% | 1 |
| Jul 2026 | Breakfast cereal brands | 8.9K | 46.7% | 1 |
| Aug 2026 | Breakfast cereal brands | 10.6K | 50.7% | 1 |
| Sep 2026 | Breakfast cereal brands | — | — | — |

## How is Weet-Bix measured?

Brandwave collects information about searches that people make online using Weet-Bix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gf weetbix”
- “gluten free weet bix”
- “multigrain weetbix”
- “organic weet bix”
- “pak n save weetbix”
- “sanitarium com”
- “sanitarium gluten free weet bix”
- “sanitarium weet bix”
- “weet bix”
- “weet bix 750g”
- “weet bix cereal”
- “weet bix lower cholesterol”
- “weet bix near me”
- “weet bix new zealand”
- “weet bix nz”
- “weet bix price”
- “weetbix”
- “weetbix biscuit”
- “weetbix cereal”
- “weetbix countdown”
- “weetbix muesli”
- “weetbix nz”
- “weetbix pak n save”
- “weetbix woolies”

## Which breakfast cereal brands compete with Weet-Bix?

- [Kellogg's](/demand/nz/brands/kelloggs): Head-to-head: /demand/nz/compare/kelloggs-vs-weet-bix
- [Uncle Tobys](/demand/nz/brands/uncle-tobys): Head-to-head: /demand/nz/compare/uncle-tobys-vs-weet-bix
- [Hubbard's](/demand/nz/brands/hubbards): Head-to-head: /demand/nz/compare/hubbards-vs-weet-bix
- [Harraways](/demand/nz/brands/harraways): Head-to-head: /demand/nz/compare/harraways-vs-weet-bix

## Who owns Weet-Bix?

Weet-Bix is owned by Sanitarium. Brandwave also tracks Marmite and So Good, owned by the same company, in New Zealand.

- [Sanitarium](/demand/nz/companies/sanitarium): Owns 3 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Weet-Bix?

Weet-Bix is owned by Sanitarium. Brandwave also tracks Marmite and So Good, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Weet-Bix: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/weet-bix

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/weet-bix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.