---
title: "Wedgwood: search popularity and Share of Search in New Zealand"
description: "Wedgwood makes tableware sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wedgwood"
publisher: "Brandwave"
---

# Wedgwood: search popularity and Share of Search in New Zealand

Wedgwood makes tableware sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wedgwood
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among dinnerware and tableware brands**: 19.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Dinnerware and tableware brands | 3 | 19.8% | 1K |

- [Dinnerware and tableware brands](/demand/nz/categories/nz-dinnerware-brands)

## How has branded search demand for Wedgwood changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wedgwood in New Zealand fell from 1.2K to 1K.
- Across the 11 months ending August 2026, Wedgwood’s estimated Share of Search among dinnerware and tableware brands in New Zealand peaked at 21.6% in May 2026 and was lowest at 16.3% in December 2025.

## How did search popularity change for New Zealand dinnerware and tableware brands in August 2026?

- In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%.
- In August 2026, Robert Gordon gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 7.1% to 7.7%.
- In August 2026, Corelle lost estimated Share of Search among dinnerware and tableware brands in New Zealand, from 40.7% to 38.7%.
- Estimated monthly branded searches for Ecology in New Zealand rose 14.3% over 11 measured months, from 140 to 160 in August 2026.
- Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Dinnerware and tableware brands | 1.2K | 20.1% | 3 |
| Nov 2025 | Dinnerware and tableware brands | 1K | 16.8% | 3 |
| Dec 2025 | Dinnerware and tableware brands | 1K | 16.3% | 3 |
| Jan 2026 | Dinnerware and tableware brands | 1.1K | 18.8% | 3 |
| Feb 2026 | Dinnerware and tableware brands | 830 | 18.2% | 3 |
| Mar 2026 | Dinnerware and tableware brands | 1K | 19.3% | 3 |
| Apr 2026 | Dinnerware and tableware brands | 960 | 17.1% | 3 |
| May 2026 | Dinnerware and tableware brands | 1.3K | 21.6% | 3 |
| Jun 2026 | Dinnerware and tableware brands | 1.2K | 18.5% | 3 |
| Jul 2026 | Dinnerware and tableware brands | 1.2K | 20.3% | 3 |
| Aug 2026 | Dinnerware and tableware brands | 1K | 19.8% | 3 |
| Sep 2026 | Dinnerware and tableware brands | — | — | — |

## How is Wedgwood measured?

Brandwave collects information about searches that people make online using Wedgwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “blue wedgwood”
- “blue wedgwood china”
- “josiah wedgwood”
- “vera wang wedgwood”
- “wedgwood”
- “wedgwood bone china”
- “wedgwood china”
- “wedgwood com”
- “wedgwood dinner set”
- “wedgwood glassware”
- “wedgwood jasperware”
- “wedgwood near me”
- “wedgwood new zealand”
- “wedgwood nz”
- “wedgwood plates”
- “wedgwood pottery”
- “wedgwood stamps”
- “wedgwood tableware”
- “wedgwood tea set”

## Which dinnerware and tableware brands compete with Wedgwood?

- [Corelle](/demand/nz/brands/corelle): Head-to-head: /demand/nz/compare/corelle-vs-wedgwood
- [Royal Doulton](/demand/nz/brands/royal-doulton): Head-to-head: /demand/nz/compare/royal-doulton-vs-wedgwood
- [Robert Gordon](/demand/nz/brands/robert-gordon): Head-to-head: /demand/nz/compare/robert-gordon-vs-wedgwood
- [Ecology](/demand/nz/brands/ecology): Head-to-head: /demand/nz/compare/ecology-vs-wedgwood

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wedgwood: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wedgwood

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wedgwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.