---
title: "WeChat: search popularity and Share of Search in New Zealand"
description: "WeChat is a messaging app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wechat"
publisher: "Brandwave"
---

# WeChat: search popularity and Share of Search in New Zealand

WeChat is a messaging app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: WeChat
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among messaging apps**: 2.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Messaging apps | 3 | 2.4% | 8K |

- [Messaging apps](/demand/nz/categories/nz-messaging-apps)

## How has branded search demand for WeChat changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for WeChat in New Zealand fell from 9.2K to 8K.
- Across the 11 months ending August 2026, WeChat’s estimated Share of Search among messaging apps in New Zealand held steady, from 2.7% to 2.4%.

## How did search popularity change for New Zealand messaging apps in August 2026?

- In August 2026, WhatsApp gained estimated Share of Search among messaging apps in New Zealand, from 55.4% to 58%.
- In August 2026, Discord lost estimated Share of Search among messaging apps in New Zealand, from 38.1% to 35.9%.
- Estimated monthly branded searches for WeChat in New Zealand fell 13.1% over 11 measured months, from 9.2K to 8K in August 2026.
- Estimated monthly branded searches for Viber in New Zealand fell 11.5% over 11 measured months, from 4.7K to 4.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Messaging apps | 9.2K | 2.7% | 3 |
| Nov 2025 | Messaging apps | 7.5K | 2.3% | 3 |
| Dec 2025 | Messaging apps | 6.6K | 2.4% | 3 |
| Jan 2026 | Messaging apps | 7.7K | 2.5% | 3 |
| Feb 2026 | Messaging apps | 7.3K | 2.4% | 3 |
| Mar 2026 | Messaging apps | 8.6K | 2.4% | 3 |
| Apr 2026 | Messaging apps | 8.3K | 2.4% | 3 |
| May 2026 | Messaging apps | 7.4K | 2.1% | 3 |
| Jun 2026 | Messaging apps | 7.9K | 2.4% | 3 |
| Jul 2026 | Messaging apps | 7.9K | 2.5% | 3 |
| Aug 2026 | Messaging apps | 8K | 2.4% | 3 |
| Sep 2026 | Messaging apps | — | — | — |

## How is WeChat measured?

Brandwave collects information about searches that people make online using WeChat’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “qr wechat”
- “wechat”
- “wechat app”
- “wechat app desktop”
- “wechat app download”
- “wechat chat”
- “wechat com”
- “wechat desktop”
- “wechat dl”
- “wechat for windows”
- “wechat near me”
- “wechat nz”
- “wechat online”
- “wechat pay”
- “wechat web”

## Which messaging apps compete with WeChat?

- [WhatsApp](/demand/nz/brands/whatsapp): Head-to-head: /demand/nz/compare/wechat-vs-whatsapp
- [Discord](/demand/nz/brands/discord): Head-to-head: /demand/nz/compare/discord-vs-wechat
- [Messenger](/demand/nz/brands/messenger): Head-to-head: /demand/nz/compare/messenger-vs-wechat
- [Viber](/demand/nz/brands/viber): Head-to-head: /demand/nz/compare/viber-vs-wechat
- [Signal](/demand/nz/brands/signal): Head-to-head: /demand/nz/compare/signal-vs-wechat

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "WeChat: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wechat

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wechat. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.