---
title: "Webflow: search popularity and Share of Search in New Zealand"
description: "Visual website design, CMS, hosting, and optimization platform for teams and agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/webflow"
publisher: "Brandwave"
---

# Webflow: search popularity and Share of Search in New Zealand

Visual website design, CMS, hosting, and optimization platform for teams and agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Webflow
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among website builders**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Website builders | 6 | 4.4% | 2.7K |

- [Website builders](/demand/nz/categories/nz-website-builders)

## How has branded search demand for Webflow changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Webflow in New Zealand fell from 3.4K to 2.7K.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand decreased from 5.2% to 4.4%.
- Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand peaked at 6.1% in November 2025 and was lowest at 4.4% in August 2026.

## How did search popularity change for New Zealand website builders in August 2026?

- In August 2026, Squarespace gained estimated Share of Search among website builders in New Zealand, from 28.6% to 29.4%.
- In August 2026, GoDaddy lost estimated Share of Search among website builders in New Zealand, from 20.2% to 19.5%.
- Estimated monthly branded searches for Framer in New Zealand rose 21.2% over 11 measured months, from 330 to 400 in August 2026.
- Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026.
- Estimated monthly branded searches for Wix in New Zealand fell 14.2% over 11 measured months, from 21.4K to 18.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Website builders | 3.4K | 5.2% | 6 |
| Nov 2025 | Website builders | 3.4K | 6.1% | 6 |
| Dec 2025 | Website builders | 2.3K | 4.9% | 6 |
| Jan 2026 | Website builders | 3.3K | 5.7% | 6 |
| Feb 2026 | Website builders | 2.9K | 4.9% | 6 |
| Mar 2026 | Website builders | 3.4K | 4.8% | 6 |
| Apr 2026 | Website builders | 2.8K | 4.4% | 6 |
| May 2026 | Website builders | 3.3K | 4.9% | 6 |
| Jun 2026 | Website builders | 3.3K | 5% | 6 |
| Jul 2026 | Website builders | 2.8K | 4.4% | 6 |
| Aug 2026 | Website builders | 2.7K | 4.4% | 6 |
| Sep 2026 | Website builders | — | — | — |

## How is Webflow measured?

Brandwave collects information about searches that people make online using Webflow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “webflow”
- “webflow com”
- “webflow near me”
- “webflow nz”
- “webflow pricing”
- “webflow templates”
- “webflow website”
- “webflow website builder”

## Which website builders compete with Webflow?

- [Wix](/demand/nz/brands/wix)
- [Squarespace](/demand/nz/brands/squarespace): Head-to-head: /demand/nz/compare/squarespace-vs-webflow
- [GoDaddy](/demand/nz/brands/godaddy): Head-to-head: /demand/nz/compare/godaddy-vs-webflow
- [WordPress.com](/demand/nz/brands/wordpress-com): Head-to-head: /demand/nz/compare/webflow-vs-wordpress-com
- [Hostinger](/demand/nz/brands/hostinger): Head-to-head: /demand/nz/compare/hostinger-vs-webflow
- [Framer](/demand/nz/brands/framer): Head-to-head: /demand/nz/compare/framer-vs-webflow

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Webflow: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/webflow

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/webflow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.