---
title: "Weber: search popularity and Share of Search in New Zealand"
description: "Weber makes barbecues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/weber"
publisher: "Brandwave"
---

# Weber: search popularity and Share of Search in New Zealand

Weber makes barbecues sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Weber
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among BBQ brands**: 53.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| BBQ brands | 1 | 53.7% | 7.4K |

- [BBQ brands](/demand/nz/categories/nz-bbq-brands)

## How has branded search demand for Weber changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Weber in New Zealand fell from 12.7K to 7.4K.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand decreased from 57.4% to 53.7%.
- Across the 11 months ending August 2026, Weber’s estimated Share of Search among BBQ brands in New Zealand peaked at 64.8% in November 2025 and was lowest at 47.2% in May 2026.

## How did search popularity change for New Zealand BBQ brands in August 2026?

- In August 2026, Weber gained estimated Share of Search among BBQ brands in New Zealand, from 50.5% to 53.7%.
- In August 2026, Matador gained estimated Share of Search among BBQ brands in New Zealand, from 4.7% to 5.4%.
- In August 2026, Traeger lost estimated Share of Search among BBQ brands in New Zealand, from 25.3% to 22.6%.
- In August 2026, Gasmate lost estimated Share of Search among BBQ brands in New Zealand, from 12.2% to 10.4%.
- Estimated monthly branded searches for Ziegler & Brown in New Zealand fell 48.8% over 11 measured months, from 430 to 220 in August 2026.
- Estimated monthly branded searches for Beefeater in New Zealand fell 45.5% over 11 measured months, from 220 to 120 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | BBQ brands | 12.7K | 57.4% | 1 |
| Nov 2025 | BBQ brands | 22.2K | 64.8% | 1 |
| Dec 2025 | BBQ brands | 23.3K | 60.9% | 1 |
| Jan 2026 | BBQ brands | 13.6K | 57.3% | 1 |
| Feb 2026 | BBQ brands | 7.4K | 53.9% | 1 |
| Mar 2026 | BBQ brands | 6.3K | 53.4% | 1 |
| Apr 2026 | BBQ brands | 6.1K | 49.7% | 1 |
| May 2026 | BBQ brands | 5.1K | 47.2% | 1 |
| Jun 2026 | BBQ brands | 5K | 50% | 1 |
| Jul 2026 | BBQ brands | 5.5K | 50.5% | 1 |
| Aug 2026 | BBQ brands | 7.4K | 53.7% | 1 |
| Sep 2026 | BBQ brands | — | — | — |

## How is Weber measured?

Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bbq kettle weber”
- “traveller weber bbq”
- “weber 1000 grill”
- “weber barbecue”
- “weber bbq”
- “weber bbq coal”
- “weber bbq sale”
- “weber grill”
- “weber grill and smoker”
- “weber portable bbq”
- “weber q 2000 gas grill”
- “weber q bbq”
- “weber q2200 grill”

## Which BBQ brands compete with Weber?

- [Traeger](/demand/nz/brands/traeger): Head-to-head: /demand/nz/compare/traeger-vs-weber
- [Gasmate](/demand/nz/brands/gasmate): Head-to-head: /demand/nz/compare/gasmate-vs-weber
- [Everdure](/demand/nz/brands/everdure): Head-to-head: /demand/nz/compare/everdure-vs-weber
- [Matador](/demand/nz/brands/matador): Head-to-head: /demand/nz/compare/matador-vs-weber
- [Ziegler & Brown](/demand/nz/brands/ziegler-and-brown): Head-to-head: /demand/nz/compare/weber-vs-ziegler-and-brown
- [Beefeater](/demand/nz/brands/beefeater)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Weber: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/weber

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/weber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.