--- title: "How popular is We Love Local? Searches and AI answers in New Zealand" description: "We Love Local makes gift hampers of local products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/we-love-local" publisher: "Brandwave" --- # How popular is We Love Local? Searches and AI answers in New Zealand We Love Local makes gift hampers of local products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: We Love Local - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among gift hamper companies**: 2.5% ## Where does We Love Local compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Gift hamper companies | 8 | 2.5% | 260 | - [Gift hamper companies](/demand/nz/categories/nz-gift-hamper-companies) ## Top gift hamper companies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, We Love Local was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. We Love Local is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Giftbox Boutique | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Little Koha Gift Boxes | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | About Giving | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | We Love Local | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Celebration Box | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | My Goodness | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Spoil Me | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Gift Baskets NZ | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Chuffed Gifts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about gift hamper companies - Asked ChatGPT "Which gift hamper company should I shop at in New Zealand?": 1. Giftbox Boutique, 2. We Love Local, 3. Little Koha Gift Boxes, 4. About Giving - Asked ChatGPT "What are the best gift hamper companies in New Zealand?": 1. Giftbox Boutique, 2. About Giving, 3. My Goodness, 4. Little Koha Gift Boxes, 5. We Love Local, 6. Celebration Box - Asked ChatGPT "What's the best gift hamper company in New Zealand for birthday gifts?": 1. Giftbox Boutique, 2. Little Koha Gift Boxes, 3. Spoil Me, 4. We Love Local - Searched Google, AI Overview "corporate gift hampers nz": 1. About Giving, 2. Celebration Box - Searched Google, AI Overview "gift hamper delivery nz": 1. Little Koha Gift Boxes, 2. Giftbox Boutique, 3. Celebration Box Not named in any answer: Gift Baskets NZ and Chuffed Gifts. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for We Love Local changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for We Love Local in New Zealand fell from 320 to 260. - Across the 12 months ending October 2026, We Love Local’s share of searches among gift hamper companies in New Zealand increased from 1.8% to 2.5%. - Across the 12 months ending October 2026, We Love Local’s share of searches among gift hamper companies in New Zealand peaked at 2.5% in October 2026 and was lowest at 1.3% in February 2026. - Across the 12 months ending October 2026, We Love Local rose from 9th to 8th among gift hamper companies in New Zealand. ## How did search popularity change for New Zealand gift hamper companies in October 2026? - In October 2026, About Giving overtook Little Koha Gift Boxes to rank 6th among gift hamper companies in New Zealand, with 3.4% of the searches. - In October 2026, My Goodness overtook Little Koha Gift Boxes to rank 7th among gift hamper companies in New Zealand, with 2.7% of the searches. - In October 2026, We Love Local overtook Little Koha Gift Boxes to rank 8th among gift hamper companies in New Zealand, with 2.5% of the searches. - In October 2026, Gift Baskets NZ gained share of searches among gift hamper companies in New Zealand, from 18.1% to 25.6%. - In October 2026, Chuffed Gifts gained share of searches among gift hamper companies in New Zealand, from 11.2% to 12.7%. - In October 2026, Spoil Me gained share of searches among gift hamper companies in New Zealand, from 6.2% to 7%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Gift hamper companies | 320 | 1.8% | 9 | | Dec 2025 | Gift hamper companies | 720 | 2.3% | 8 | | Jan 2026 | Gift hamper companies | 140 | 1.4% | 9 | | Feb 2026 | Gift hamper companies | 140 | 1.3% | 9 | | Mar 2026 | Gift hamper companies | 210 | 2% | 9 | | Apr 2026 | Gift hamper companies | 170 | 1.5% | 9 | | May 2026 | Gift hamper companies | 210 | 1.6% | 8 | | Jun 2026 | Gift hamper companies | 210 | 2.1% | 8 | | Jul 2026 | Gift hamper companies | 170 | 1.9% | 8 | | Aug 2026 | Gift hamper companies | 260 | 2.1% | 7 | | Sep 2026 | Gift hamper companies | 210 | 1.8% | 9 | | Oct 2026 | Gift hamper companies | 260 | 2.5% | 8 | ## How are We Love Local’s branded searches counted? Brandwave collects information about searches that people make online using We Love Local’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “we love local” ## Which gift hamper companies compete with We Love Local? - [Celebration Box](/demand/nz/brands/celebration-box) - [Gift Baskets NZ](/demand/nz/brands/gift-baskets-nz) - [Chuffed Gifts](/demand/nz/brands/chuffed-gifts) - [Giftbox Boutique](/demand/nz/brands/giftbox-boutique): Head-to-head: /demand/nz/compare/giftbox-boutique-vs-we-love-local - [Spoil Me](/demand/nz/brands/spoil-me): Head-to-head: /demand/nz/compare/spoil-me-vs-we-love-local - [About Giving](/demand/nz/brands/about-giving): Head-to-head: /demand/nz/compare/about-giving-vs-we-love-local - [My Goodness](/demand/nz/brands/my-goodness): Head-to-head: /demand/nz/compare/my-goodness-vs-we-love-local - [Little Koha Gift Boxes](/demand/nz/brands/little-koha): Head-to-head: /demand/nz/compare/little-koha-vs-we-love-local ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is We Love Local? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/we-love-local This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/we-love-local. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.