---
title: "Waze: search popularity and Share of Search in New Zealand"
description: "Waze is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/waze"
publisher: "Brandwave"
---

# Waze: search popularity and Share of Search in New Zealand

Waze is a maps or navigation app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Waze
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among maps and navigation apps**: 0.42%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Maps and navigation apps | 3 | 0.42% | 3.2K |

- [Maps and navigation apps](/demand/nz/categories/nz-navigation-apps)

## How has branded search demand for Waze changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Waze in New Zealand fell from 3.6K to 3.2K.
- Across the 11 months ending August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.

## How did search popularity change for New Zealand maps and navigation apps in August 2026?

- In August 2026, Apple Maps rose from 3rd to 2nd among maps and navigation apps in New Zealand.
- In August 2026, Waze fell from 2nd to 3rd among maps and navigation apps in New Zealand.
- Estimated monthly branded searches for AllTrails in New Zealand fell 15.6% over 11 measured months, from 3K to 2.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Maps and navigation apps | 3.6K | 0.47% | 2 |
| Nov 2025 | Maps and navigation apps | 3.3K | 0.42% | 3 |
| Dec 2025 | Maps and navigation apps | 4.6K | 0.72% | 3 |
| Jan 2026 | Maps and navigation apps | 4.2K | 0.63% | 3 |
| Feb 2026 | Maps and navigation apps | 4K | 0.51% | 2 |
| Mar 2026 | Maps and navigation apps | 4.8K | 0.61% | 2 |
| Apr 2026 | Maps and navigation apps | 3.5K | 0.54% | 4 |
| May 2026 | Maps and navigation apps | 4.3K | 0.55% | 2 |
| Jun 2026 | Maps and navigation apps | 3.3K | 0.43% | 3 |
| Jul 2026 | Maps and navigation apps | 3.5K | 0.55% | 2 |
| Aug 2026 | Maps and navigation apps | 3.2K | 0.42% | 3 |
| Sep 2026 | Maps and navigation apps | — | — | — |

## How is Waze measured?

Brandwave collects information about searches that people make online using Waze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “on waze”
- “waze”
- “waze app”
- “waze app download”
- “waze com”
- “waze maps”
- “waze navigation app”
- “waze near me”
- “waze nz”
- “waze offline maps”
- “waze online”
- “waze traffic app”
- “z waze”

## Which maps and navigation apps compete with Waze?

- [Google Maps](/demand/nz/brands/google-maps): Head-to-head: /demand/nz/compare/google-maps-vs-waze
- [Apple Maps](/demand/nz/brands/apple-maps): Head-to-head: /demand/nz/compare/apple-maps-vs-waze
- [AllTrails](/demand/nz/brands/alltrails): Head-to-head: /demand/nz/compare/alltrails-vs-waze

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Waze: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/waze

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.