---
title: "Wayne Kirk Motor Group: search popularity and Share of Search in New Zealand"
description: "Wayne Kirk Motor Group provides used vehicle retail services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wayne-kirk-motor-group"
publisher: "Brandwave"
---

# Wayne Kirk Motor Group: search popularity and Share of Search in New Zealand

Wayne Kirk Motor Group provides used vehicle retail services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wayne Kirk Motor Group
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among napier used car dealerships**: 4.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napier used car dealerships | 3 | 4.2% | 270 |

- [Napier used car dealerships](/demand/nz/categories/nz-napier-used-car-dealerships)

## How has branded search demand for Wayne Kirk Motor Group changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wayne Kirk Motor Group in New Zealand fell from 330 to 270.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand decreased from 4.9% to 4.2%.
- Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand peaked at 5.1% in February 2026 and was lowest at 4% in January 2026.

## How did search popularity change for New Zealand napier used car dealerships in August 2026?

- In August 2026, Stephen Hill Motors gained estimated Share of Search among napier used car dealerships in New Zealand, from 78.4% to 80.1%.
- In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.
- Estimated monthly branded searches for Dave Panton Car Sales in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Allan Pike Cars in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.
- Estimated monthly branded searches for Bayswater Vehicles in New Zealand fell 16.3% over 11 measured months, from 1K to 870 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napier used car dealerships | 330 | 4.9% | 3 |
| Nov 2025 | Napier used car dealerships | 270 | 4.9% | 3 |
| Dec 2025 | Napier used car dealerships | 270 | 4.1% | 3 |
| Jan 2026 | Napier used car dealerships | 270 | 4% | 3 |
| Feb 2026 | Napier used car dealerships | 330 | 5.1% | 3 |
| Mar 2026 | Napier used car dealerships | 270 | 4.8% | 3 |
| Apr 2026 | Napier used car dealerships | 270 | 5.1% | 3 |
| May 2026 | Napier used car dealerships | 270 | 5.1% | 3 |
| Jun 2026 | Napier used car dealerships | 270 | 5.1% | 3 |
| Jul 2026 | Napier used car dealerships | 270 | 5.1% | 3 |
| Aug 2026 | Napier used car dealerships | 270 | 4.2% | 3 |
| Sep 2026 | Napier used car dealerships | — | — | — |

## How is Wayne Kirk Motor Group measured?

Brandwave collects information about searches that people make online using Wayne Kirk Motor Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wayne kirk motor group”
- “wayne kirk motor group napier”

## Which napier used car dealerships compete with Wayne Kirk Motor Group?

- [Stephen Hill Motors](/demand/nz/brands/stephen-hill-motors): Head-to-head: /demand/nz/compare/stephen-hill-motors-vs-wayne-kirk-motor-group
- [Bayswater Vehicles](/demand/nz/brands/bayswater-vehicles): Head-to-head: /demand/nz/compare/bayswater-vehicles-vs-wayne-kirk-motor-group
- [Allan Pike Cars](/demand/nz/brands/allan-pike-cars): Head-to-head: /demand/nz/compare/allan-pike-cars-vs-wayne-kirk-motor-group
- [Dave Panton Car Sales](/demand/nz/brands/dave-panton-car-sales): Head-to-head: /demand/nz/compare/dave-panton-car-sales-vs-wayne-kirk-motor-group

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wayne Kirk Motor Group: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wayne-kirk-motor-group

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wayne-kirk-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.