---
title: "Wave: search popularity and Share of Search in New Zealand"
description: "Accounting and invoicing software for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/wave-accounting"
publisher: "Brandwave"
---

# Wave: search popularity and Share of Search in New Zealand

Accounting and invoicing software for small businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Wave
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among invoicing apps**: 27.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Invoicing apps | 2 | 27.3% | 530 |

- [Invoicing apps](/demand/nz/categories/nz-invoicing-apps)

## How has branded search demand for Wave changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Wave in New Zealand fell from 700 to 530.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand decreased from 32.7% to 27.3%.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoicing apps in New Zealand peaked at 35.4% in March 2026 and was lowest at 27.3% in August 2026.

## How did search popularity change for New Zealand invoicing apps in August 2026?

- In August 2026, Invoice2go gained estimated Share of Search among invoicing apps in New Zealand, from 14.1% to 17%.
- In August 2026, FreshBooks lost estimated Share of Search among invoicing apps in New Zealand, from 7.8% to 5.7%.
- Estimated monthly branded searches for Wave in New Zealand fell 24.3% over 11 measured months, from 700 to 530 in August 2026.
- Estimated monthly branded searches for Invoice Simple in New Zealand fell 18.5% over 11 measured months, from 270 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Invoicing apps | 700 | 32.7% | 2 |
| Nov 2025 | Invoicing apps | 770 | 34.2% | 1 |
| Dec 2025 | Invoicing apps | 630 | 34.2% | 1 |
| Jan 2026 | Invoicing apps | 680 | 33.7% | 1 |
| Feb 2026 | Invoicing apps | 720 | 32.3% | 2 |
| Mar 2026 | Invoicing apps | 860 | 35.4% | 1 |
| Apr 2026 | Invoicing apps | 680 | 33.7% | 2 |
| May 2026 | Invoicing apps | 830 | 34.7% | 2 |
| Jun 2026 | Invoicing apps | 730 | 35.1% | 2 |
| Jul 2026 | Invoicing apps | 530 | 27.6% | 2 |
| Aug 2026 | Invoicing apps | 530 | 27.3% | 2 |
| Sep 2026 | Invoicing apps | — | — | — |

## How is Wave measured?

Brandwave collects information about searches that people make online using Wave’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “wave accounting”
- “wave accounting program”
- “wave invoice”
- “wave invoice app”
- “waveapps”
- “waveapps app”

## Which invoicing apps compete with Wave?

- [Zoho Invoice](/demand/nz/brands/zoho-invoice): Head-to-head: /demand/nz/compare/wave-accounting-vs-zoho-invoice
- [Invoice2go](/demand/nz/brands/invoice2go): Head-to-head: /demand/nz/compare/invoice2go-vs-wave-accounting
- [Invoice Simple](/demand/nz/brands/invoice-simple): Head-to-head: /demand/nz/compare/invoice-simple-vs-wave-accounting
- [FreshBooks](/demand/nz/brands/freshbooks): Head-to-head: /demand/nz/compare/freshbooks-vs-wave-accounting

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Wave: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/wave-accounting

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.