---
title: "Waters Co: search popularity and Share of Search in New Zealand"
description: "Waters Co makes water filters sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/waters-co"
publisher: "Brandwave"
---

# Waters Co: search popularity and Share of Search in New Zealand

Waters Co makes water filters sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Waters Co
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among water filter brands**: 4.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Water filter brands | 3 | 4.4% | 510 |

- [Water filter brands](/demand/nz/categories/nz-water-filter-brands)

## How has branded search demand for Waters Co changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Waters Co in New Zealand fell from 610 to 510.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand decreased from 5.7% to 4.4%.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand peaked at 6.6% in November 2025 and was lowest at 4.1% in April 2026.

## How did search popularity change for New Zealand water filter brands in August 2026?

- In August 2026, Puretec gained estimated Share of Search among water filter brands in New Zealand, from 24.9% to 27.2%.
- In August 2026, Billi gained estimated Share of Search among water filter brands in New Zealand, from 1.6% to 2.2%.
- In August 2026, Brita lost estimated Share of Search among water filter brands in New Zealand, from 68% to 64.9%.
- Estimated monthly branded searches for Zip Water in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
- Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Water filter brands | 610 | 5.7% | 3 |
| Nov 2025 | Water filter brands | 770 | 6.6% | 3 |
| Dec 2025 | Water filter brands | 630 | 6% | 3 |
| Jan 2026 | Water filter brands | 610 | 5.3% | 3 |
| Feb 2026 | Water filter brands | 510 | 4.6% | 3 |
| Mar 2026 | Water filter brands | 610 | 5.3% | 3 |
| Apr 2026 | Water filter brands | 460 | 4.1% | 3 |
| May 2026 | Water filter brands | 480 | 4.3% | 3 |
| Jun 2026 | Water filter brands | 500 | 4.1% | 3 |
| Jul 2026 | Water filter brands | 510 | 4.1% | 3 |
| Aug 2026 | Water filter brands | 510 | 4.4% | 3 |
| Sep 2026 | Water filter brands | — | — | — |

## How is Waters Co measured?

Brandwave collects information about searches that people make online using Waters Co’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “waters co”
- “waters co filter”
- “waters co filter jug”
- “waters co nz”
- “waters co water filter”

## Which water filter brands compete with Waters Co?

- [Brita](/demand/nz/brands/brita): Head-to-head: /demand/nz/compare/brita-vs-waters-co
- [Puretec](/demand/nz/brands/puretec): Head-to-head: /demand/nz/compare/puretec-vs-waters-co
- [Billi](/demand/nz/brands/billi): Head-to-head: /demand/nz/compare/billi-vs-waters-co
- [Zip Water](/demand/nz/brands/zip-water): Head-to-head: /demand/nz/compare/waters-co-vs-zip-water

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Waters Co: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/waters-co

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waters-co. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.