--- title: "How popular is Waterpik? Searches and AI answers in New Zealand" description: "Waterpik makes water flossers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/waterpik" publisher: "Brandwave" --- # How popular is Waterpik? Searches and AI answers in New Zealand Waterpik makes water flossers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Waterpik - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among oral care brands**: 7.1% ## Where does Waterpik compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Oral care brands | 6 | 7.1% | 1.6K | | Brush heads brands | 3 | 25.2% | 1.6K | - [Oral care brands](/demand/nz/categories/nz-oral-care-brands) - [Brush heads brands](/demand/nz/categories/nz-brush-heads-brands) ## Top oral care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterpik did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Colgate | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sensodyne | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oral-B | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Listerine | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Grin Natural | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Macleans | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Philips Sonicare | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Waterpik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Corsodyl | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about oral care brands - Asked ChatGPT "Which oral care brand should I buy in New Zealand?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Macleans - Asked ChatGPT "What are the best oral care brands in New Zealand?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Philips Sonicare, 5. Macleans - Asked ChatGPT "What's the best oral care brand in New Zealand for daily oral hygiene?": 1. Colgate, 2. Sensodyne, 3. Oral-B, 4. Grin Natural - Searched Google, AI Overview "toothpaste nz": 1. Colgate, 2. Oral-B, 3. Sensodyne, 4. Grin Natural - Searched Google, AI Overview "mouthwash brand": 1. Listerine, 2. Colgate Not named in any answer: Waterpik and Corsodyl. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Waterpik changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Waterpik in New Zealand fell from 1.9K to 1.6K. - Across the 12 months ending October 2026, Waterpik’s share of searches among oral care brands in New Zealand decreased from 13.4% to 7.1%. - Across the 12 months ending October 2026, Waterpik’s share of searches among oral care brands in New Zealand peaked at 14.9% in December 2025 and was lowest at 5% in July 2026. - Across the 12 months ending October 2026, Waterpik fell from 5th to 6th among oral care brands in New Zealand. - Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand decreased from 36.7% to 25.2%. - Across the 12 months ending October 2026, Waterpik’s share of searches among brush heads brands in New Zealand peaked at 42.8% in December 2025 and was lowest at 20.4% in July 2026. - Across the 12 months ending October 2026, Waterpik fell from 1st to 3rd among brush heads brands in New Zealand. ## How did search popularity change for New Zealand oral care brands in October 2026? - In October 2026, Philips Sonicare gained share of searches among oral care brands in New Zealand, from 17.5% to 19.3%. - In October 2026, Colgate lost share of searches among oral care brands in New Zealand, from 25.5% to 24.4%. - In October 2026, Oral-B lost share of searches among oral care brands in New Zealand, from 12.3% to 11.5%. - Waterpik’s share of searches among oral care brands in New Zealand has gained ground for 3 months in a row, from 5% to 7.1% in October 2026. - Estimated monthly branded searches for Sensodyne in New Zealand rose 136.4% over 12 measured months, from 2.1K to 4.9K in October 2026. - Estimated monthly branded searches for Grin Natural in New Zealand rose 65.2% over 12 measured months, from 690 to 1.1K in October 2026. ## How did search popularity change for New Zealand brush heads brands in October 2026? - In October 2026, Philips Sonicare gained share of searches among brush heads brands in New Zealand, from 40.6% to 43.2%. - In October 2026, Waterpik gained share of searches among brush heads brands in New Zealand, from 24.2% to 25.2%. - In October 2026, Oral-B lost share of searches among brush heads brands in New Zealand, from 35.2% to 31.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Oral care brands | 1.9K | 13.4% | 5 | | Dec 2025 | Oral care brands | 2.4K | 14.9% | 3 | | Jan 2026 | Oral care brands | 1.3K | 8.5% | 6 | | Feb 2026 | Oral care brands | 1.3K | 9.5% | 6 | | Mar 2026 | Oral care brands | 1.3K | 8% | 6 | | Apr 2026 | Oral care brands | 1.3K | 7.8% | 6 | | May 2026 | Oral care brands | 1.3K | 7% | 6 | | Jun 2026 | Oral care brands | 1.3K | 7.4% | 6 | | Jul 2026 | Oral care brands | 1K | 5% | 6 | | Aug 2026 | Oral care brands | 1.3K | 6.3% | 6 | | Sep 2026 | Oral care brands | 1.3K | 6.7% | 6 | | Oct 2026 | Oral care brands | 1.6K | 7.1% | 6 | | Nov 2025 | Brush heads brands | 1.9K | 36.7% | 1 | | Dec 2025 | Brush heads brands | 2.4K | 42.8% | 1 | | Jan 2026 | Brush heads brands | 1.3K | 29.8% | 3 | | Feb 2026 | Brush heads brands | 1.3K | 33.8% | 2 | | Mar 2026 | Brush heads brands | 1.3K | 29.7% | 3 | | Apr 2026 | Brush heads brands | 1.3K | 30.3% | 3 | | May 2026 | Brush heads brands | 1.3K | 27.3% | 3 | | Jun 2026 | Brush heads brands | 1.3K | 27.7% | 3 | | Jul 2026 | Brush heads brands | 1K | 20.4% | 3 | | Aug 2026 | Brush heads brands | 1.3K | 23.6% | 3 | | Sep 2026 | Brush heads brands | 1.3K | 24.2% | 3 | | Oct 2026 | Brush heads brands | 1.6K | 25.2% | 3 | ## How are Waterpik’s branded searches counted? Brandwave collects information about searches that people make online using Waterpik’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “waterpik” ## Which oral care brands compete with Waterpik? - [Colgate](/demand/nz/brands/colgate) - [Sensodyne](/demand/nz/brands/sensodyne) - [Philips Sonicare](/demand/nz/brands/philips-sonicare): Head-to-head: /demand/nz/compare/philips-sonicare-vs-waterpik - [Oral-B](/demand/nz/brands/oral-b): Head-to-head: /demand/nz/compare/oral-b-vs-waterpik - [Listerine](/demand/nz/brands/listerine): Head-to-head: /demand/nz/compare/listerine-vs-waterpik - [Grin Natural](/demand/nz/brands/grin-natural): Head-to-head: /demand/nz/compare/grin-natural-vs-waterpik - [Macleans](/demand/nz/brands/macleans): Head-to-head: /demand/nz/compare/macleans-vs-waterpik - [Corsodyl](/demand/nz/brands/corsodyl) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Waterpik? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/waterpik This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/waterpik. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.